Greatest reach in print
- 77% of all adults in the top 50 DMAs read a daily newspaper
(NAA NADbase 2005 Research)
- 68% of adults 18 – 34 (NAA NADbase 2005 Research)
- 81% of US adults read a newspaper at least weekly (NNA
survey/Missouri School of Journalism)
- Daily newspaper circulation: 67 million circulation
(MSS database)
- 2.3 readers per copy means +150 million readers (NAA
NADbase 2005 Research)
- Weekly newspaper circulation: 50 million additional readers
More involving than any other news or information format
- 68% of time spent with newspapers is without competition from any other activity
(Middletown Media Studies/Ball State University)
- #1 rating for solo involvement
- #1 rating for “Issues I care about” (2005
Media Engagement Study/Millward Brown/NNN)
- #1 for buying decisions (2005 Media Engagement Study/Millward
Brown/NNN)
Most-trusted commercial news source (Harris telephone survey/MediaDailyNews
11/11/05)
- 68% trust newspapers most (GarciaMiller Research)
Dailies deliver fastest cume in print (2005 Media Engagement
Study/Millward Brown/NNN)
- 58% by noon, day of publication
- 85% in 24 hours
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Mediaspace Solutions works with all forms of newspaper advertising including:
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