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Amy Xiong

Embracing the Public

By Amy Xiong on Wed, Nov 23, 2011 @ 07:44 AM in social media

We’re taking a break on our tablet series for a week to switch gears and go public. We’ll get back to tablets next week. In the meantime, enjoy this post on how to embrace the public aspects of social media.

We are constantly hearing about how...

Industry Review: Tablets, Magazines and Newspapers. Oh my!

By Amy Xiong on Wed, Nov 16, 2011 @ 06:00 AM in magazines, tablets, newspapers

Mediaspace Solutions just announced our iPad/Tablet Advertising Capabilities last week, and we are staying on top of the industry news.

The iPad has only been around for about a year and half, but 11% of Americans already own a tablet device.  Of...

Mediaspace Solutions announces iPad/Tablet Advertising Capabilities

By Amy Xiong on Fri, Nov 11, 2011 @ 03:30 AM in advertising capabilities, mediaspace solutions, tablet

Mediaspace Solutions is making iPad and tablet advertising easy with the launch of the Mediaspace Tablet Network™, made up of more than 161 newspaper and magazine tablet applications. With an estimated 26 million tablet users in the United States...

Industry Review: Why Tablets are Relevant to the Newspaper Industry

By Amy Xiong on Wed, Nov 09, 2011 @ 06:00 AM in tablets, newspaper industry

As mentioned in earlier blogs: ‘Finding Success in Print and Online Media’ and ‘Industry Review: Tablets Part 1’ the use of tablets are becoming more widely used by consumers. To keep up with consumers, advertisers are beginning to use Internet...

Industry Review: Tablets Part 2

By Amy Xiong on Wed, Nov 02, 2011 @ 07:00 AM in tablets

Interactive Advertising Bureau recently created a Tablet Buyer’s Guide which discusses the many elements of tablets and things to consider when incorporating tablet advertising into your marketing campaign.

In 2015, it is predicted that there will...

Industry Review: Tablets Part 1

By Amy Xiong on Wed, Oct 26, 2011 @ 06:09 AM in tablets

The upcoming series on tablets will dive into a number of topics relating to how these devices are changing the landscape in the personal computer and advertising space. Topics include: IAB best practices, tablet newspaper applications, magazine...

Black Friday and Holiday Advertising

By Amy Xiong on Tue, Oct 18, 2011 @ 06:54 AM in black friday, holiday advertising

Black Friday is November 25 and seems far away, but advertisers and retailers have been planning it for a while now. It is expected that retailers will offer their Black Friday deals as early as October 28. Also, it is anticipated that some Black...

Using Halloween Pop-ups to Test the Market

By Amy Xiong on Mon, Oct 10, 2011 @ 07:20 AM in pop-up retailers

It’s that time of year when you see the leaves start to change colors, the days grow darker faster, and the cooler weather starts to roll in. You also start to see more and more Halloween pop up businesses and wonder how a completely vacant...

Exposure to New Audiences Through Sponsorship

By Amy Xiong on Wed, Oct 05, 2011 @ 08:26 AM in sponsorship advertising

Think about the last time you were at an event. Go back there and try to remember the details. If it was a sporting event you probably remember the teams. If it was a fundraising event the cause you were walking, riding, running for will stick out....

Finding Success with Print and Online Media

By Amy Xiong on Mon, Sep 26, 2011 @ 06:15 AM in print media, online media

Some people believe print media is becoming extinct and are eager to make the transition to online.  The thought is it is more convenient, cheaper and reaches a better audience. However, many have gone online exclusively and found the return is not...