What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Amy Xiong

Making the Move Efficiently

By Amy Xiong on Mon, Sep 19, 2011 @ 07:00 AM in mediaspace solutions

When you first contemplate moving your office, it is essential to assess your needs and current situation. The new office space should meet your business needs and better embody your company’s culture. It should also help you in making your...

Things You Need to Know to be a Successful Networker: Part Two

By Amy Xiong on Mon, Sep 12, 2011 @ 06:35 AM in networking, Scott Jagodzinski

At Mediaspace Solutions we understand the significance of networking. This starts from the top down. Our CEO, Scott Jagodzinski, has obtained all of his jobs through networking and was also able to have breakfast with Steve Nash as a special treat...

Mediaspace Solutions Announces Enhanced Media Placement Services for Canadian Publications

By Amy Xiong on Thu, Sep 08, 2011 @ 04:51 AM

Mediaspace Solutions, a leader in facilitating national, regional and local newspaper and magazine buys throughout North America, today announces enhanced capability with placement services for Canadian publications. For more than 11 years...

Things You Need to Know to be a Successful Networker: Part One

By Amy Xiong on Tue, Sep 06, 2011 @ 05:20 AM in social media, social media engagement

Networking is essential regardless of your career path. Technology has changed the playing field through social media, but the traditional means are still used. Many people are still getting into social media through Facebook, LinkedIn, Twitter, and...

How You Can Optimize Your Email Marketing

By Amy Xiong on Mon, Aug 29, 2011 @ 05:11 AM in electronic mail, optimize email marketing, direct marketing

Email marketing consists of direct marketing through electronic mail. It is most often used as a means of communicating commercial messages to a company’s database. The messages are action driven with the goal of getting recipients to engage with...

The Importance and Use of White Papers

By Amy Xiong on Mon, Aug 22, 2011 @ 08:19 AM in white papers

A white paper is a research report or guide that helps solve a problem. White papers are used to educate readers to bring to light a new or different perspective. They are considered to be the most influential form of business collateral and 76% of...

Maintaining and Understanding the Value of Business Relationships

By Amy Xiong on Mon, Aug 15, 2011 @ 03:52 AM in business relationships

While trying to gain new leads and build a business by acquiring new clients, companies can neglect clients they have or forget who pays the bills. During these hard economic times, companies are becoming more selective on who they partner with. As...

The Benefits of Webinars and How to run them Effectively

By Amy Xiong on Mon, Aug 08, 2011 @ 10:15 AM in benefits of webinars

To be successful in business, employees and employers need to be constantly educating themselves on changing technology and tools. A great way to keep up to date is through attending webinars. Webinars are also a great tool for informing your...

How MSS Shattered the Status Quo by creating a Website within 50 Days

By Amy Xiong on Mon, Aug 01, 2011 @ 08:41 AM in mediaspace solutions, Shatter the Status Quo

Mediaspace Solutions has instituted a culture of constant and never-ending improvement. We approach every project with the mindset of doing it great the first time, and then making it better over time. Our recent website redesign is no exception....

QR Code Evolution and Uses

By Amy Xiong on Mon, Jul 25, 2011 @ 08:54 AM in qr codes

History

QR codes, Quick Response, were created in Japan to help keep track of inventory as they were able to store more information than the general bar code. They are not a new thing and have been around since the 1990s. Today QR codes continue to...