What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Brynn Haugen

Strong Newspaper Readership in Canada

By Brynn Haugen on Tue, Aug 28, 2012 @ 02:58 PM in newspaper readership, advertising in canada

Actor James Ellis once said, “Newspapers are the world’s mirrors”.  Newspapers reflect global ideas and events in an accessible and readable way. Even with digital media on the rise, newspapers are still one of the most popular ways to learn about...

Online Shopping Behavior: Smartphones, Tablets and PCs Oh My!

By Brynn Haugen on Tue, Aug 21, 2012 @ 11:58 AM in integrate print and digital, online shopping behavior, online ad spending

Shopping in today’s world is drastically different than shopping 20 years ago. Today, with a few clicks, consumers can order an item using their smartphones, tablets or personal computers. Some people even choose to grocery shop online to have their...

Ranking the Top 80 Magazine Brands based on Digital Competence

By Brynn Haugen on Tue, Aug 14, 2012 @ 02:56 PM in magazines, digital advertising

 

A new study released by the think tank for digital innovation, L2, ranked 80 American magazine brands based on their digital competence. This is the second year L2 conducted this study. L2 ranked the magazine brands based on 350 data points using...

P&G reaches audiences with inspiring ‘Mom’ themed Olympics commercial

By Brynn Haugen on Tue, Aug 07, 2012 @ 12:03 PM in 2012 olympics commercial, reaching local audience

With the Olympics currently in full swing, there’s a ton of games-specific advertising all over NBC and its affiliates. One ad, however has struck a chord with this blogger. Maybe you’ve seen the “Thank you, Mom” campaign by Procter and Gamble....

User Preferences for Social Media Engagement

By Brynn Haugen on Tue, Jul 31, 2012 @ 01:05 PM in social media engagement, driving web site traffic, social media infographic

As the world of social media continues to evolve, businesses large and small are creating Facebook, Twitter and Pinterest accounts to promote their company.  Frank N. Magid and Associates Inc. conducted research on how individuals interact with...

Mediaspace Solutions Hosts Pub Room in the Park and Supports Local Charity

By Brynn Haugen on Mon, Jul 30, 2012 @ 12:01 PM in mediaspace solutions, press release

July 30th, 2012

HOPKINS, Minn.-Mediaspace Solutions hosted their first annual Pub Room in the Park at Hopkins Downtown Park. The charity concert was co-sponsored by 2Gingers Whiskey and Stanley’s on Wheels and included a silent auction...

Top Four Reasons Your Business Needs to Utilize Tablets

By Brynn Haugen on Thu, Jul 19, 2012 @ 12:10 PM in tablets

Tablets have  become a common item in the workplace. In fact, more than 66 million tablets were sold in 2011 globally, an increase of 260% from only 18 million sold in 2010. People love their tablets. But just how effective are they for business?...

Beginners Guide to Search Engine Optimization (SEO)

By Brynn Haugen on Thu, Jul 05, 2012 @ 12:02 PM in selecting keywords for SEO, beginners guide to search engine optimization

Does your business have a website? Hopefully you answered yes. If not, there’s a whole big group of people you’re not reaching, and don’t have the chance to reach. For those of you with a website, you might have thought once the site was built you...

4 Reasons Why Quality Images Improve Business Branding

By Brynn Haugen on Thu, Jun 21, 2012 @ 12:00 PM in successful print advertising

Did you know that a picture is worth more than a thousand words? Sometimes cliché phrases help in business strategies, especially when it comes to influencing customer buying. Photos and graphics are essential tools for business websites, social...