By Catherine Dettloff on Fri, May 25, 2012 @ 08:00 AM in advertising, digital, IAB, ad placement
Digiday asked a group of industry leaders from agencies and publishers to comment on whether banner ads will end. So – are they worth saving? Looks like they are…below are some reasons:
By Catherine Dettloff on Fri, May 11, 2012 @ 08:43 AM
AdAge recently posted a great article urging magazine publishers to reveal more information regarding tablet performance. Metrics and information they want: Audience for subscriptions and single-copy salesReadershipDuplication and basic demographic...
By Catherine Dettloff on Sun, Apr 29, 2012 @ 08:00 AM in digital, newspaper industry, newspapers
Encouraging article in Mediapost highlighting the growth of Newspaper websites.
Key growth statistics of Q1 2012 compared to Q1 2011:
It’s exciting to see newspapers...
