What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

According to eMarketer, 16.3% of mobile phone users in the United States redeemed a mobile coupon in 2012. Were you one of them? The market research company estimates the number of mobile coupon users will increase to 53.2 million in 2014 and nearly...

The following is a guest post by Jenna Bruce.

Thanksgiving is not just a day to stuff our faces and grin and bear the psychological pain inflicted by our families. No. It’s also a day that can teach us a great deal about what it takes to create...

According to the 2013 Hipcricket Holiday Mobile Commerce Survey conducted in September 2013, mobile will drive holiday shopping this year. Of those surveyed, 53% said shopping on a mobile device is more attractive than visiting a retail location....

The following is a guest post by Jenna Bruce.

It shouldn’t come as news that the modern media landscape has been fragmenting for the last decade, presenting advertisers with a plethora of media outlet choices. Understanding which media publication...

When it comes to local digital advertising, an advertiser can either work with a traditional ad network or buy direct. While ad networks have been used by many to reach large audiences, they aren't the best option. Direct local advertising buys can...

Have you ever stumbled upon a web page only to find that the editorial and advertisements were so well interwoven that you couldn’t tell what was what? I mean, you couldn’t distinguish pure content from promotional material? If so, you have...

The Interactive Advertising Bureau recently polled 5,000 U.S. advertising executives and found that 75% plan to modify their budgets and shift advertising dollars from television to digital video ads in the next 12 months. Whether they plan to...

When was the last time a newspaper ad captured your attention? Hopefully you don’t have to rack your brain too hard to remember. If you read the New York Times on a regular basis you only have to think back to last Wednesday when 20^th Century Fox...

If your promotional or marketing emails are suddenly not being read, don’t panic. It’s not because your writing suddenly stinks or your customers are going on a strike against emails. Most likely, it’s because of Gmail’s new tabbed inbox.

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To determine what makes a good advertising slogan, let’s start with the basics. According to our pals Merriam and Webster, a slogan is “a word or phrase that is easy to remember and used by a group or business to attract attention.” It is also...