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Molly Carnicom

10 Dazzling Benefits of Local Advertising - Part 3

By Molly Carnicom on Tue, Oct 09, 2012 @ 02:10 PM in newspaper advertising, newspaper readership, local media sources, media consumption, retail shopping, benefits of print, media distraction

We are back, one last time, for part three of this three part series on the 10 Dazzling Benefits of Local Advertising. In part one, we enlightened you on the power within daily and weekly newspaper readership, how demographics of local media...

10 Dazzling Benefits of Local Advertising

By Molly Carnicom on Tue, Oct 02, 2012 @ 09:07 AM in local advertising, local media sources, media consumption, media usage, affluent consumers

Last month, we posted two blogs on why local advertising is important, beneficial and necessary for any and every advertiser out there. Guess what? We are back at it again. Without a doubt, local advertising is a strong and relevant resource for...

Newspaper Readership and Voters: What the Black and White has in Common with Ballots

By Molly Carnicom on Thu, Sep 13, 2012 @ 12:00 PM in newspaper advertising, newspaper readership, election advertising

Elections are approaching fast, how do you plan to stay on top of the campaigns, trash talking ads and who is winning the race? More importantly, as an advertiser or a candidate in the election, how can you be certain you are reaching voters in the...

50 is the New 30: Why Your Bullseye should be on the Boomers

By Molly Carnicom on Thu, Sep 06, 2012 @ 12:00 PM in Baby Boomers, Boomers, target audience

Constantly targeting the ever so popular 18 to 49 age group with your advertisements? Ever thought about those with a little more experience? Never! Oh, but you should.  People within the 18 to 49 age group eventually grow out of it, right? So...

Purchasing in Person Trumps Online: Why ‘Adding to Your Cart’ Wastes Your Time and Money

By Molly Carnicom on Thu, Aug 30, 2012 @ 12:00 PM in online shopping behavior, in-store buying behavior, coupons, sunday paper coupons

Select a size. Select a color. Select a quantity. Add to cart. Check out. Complete billing information. Boom, done in less than 20 minutes. Think you are saving time and money by shopping online? A majority of consumers would answer ‘most...

Black, White and Read All Over: Why Local News Sources Matter to Advertisers

By Molly Carnicom on Thu, Aug 23, 2012 @ 01:00 PM in reaching local audience, integrated marketing plan, local advertising, local media sources, newspaper industry, local focus, successful print advertising

What concerts are happening this weekend? What will the weather be like for Saturday afternoon? What new restaurants have opened and what is their rating? Any coupons for the grocery store I could use? Where can you find the answer to all these...

Local Advertising: Why Remaining Relevant to the Community Trumps All

By Molly Carnicom on Thu, Aug 16, 2012 @ 02:00 PM in local advertising, local media sources

Local Advertising. It has been around forever and had its fair share of haters. But recently national advertisers started to flock towards it. What gives? National advertisers should only nationally advertise, right? Nope. In fact, if national...

Olympic ‘Gold Medal’ Ads: Why Nike is Killing it

By Molly Carnicom on Thu, Aug 09, 2012 @ 12:00 PM in advertising

Notice any common denominators in the most talked about ads aired during the London Olympics? Nike, as usual, brought their ‘Gold Medal’ game this year when it comes to advertising during the London games. Honestly, would you expect anything less?...

From ROI Driven Business Tactics to Keys of Successful Branding: Shaun Nugent STSQ Interview Review

By Molly Carnicom on Thu, Jul 26, 2012 @ 03:40 PM in Shatter the Status Quo, Shaun Nugent

Shaun Nugent, CEO of Contour Technology, has quite the track record when it comes to brand strategy, consistent business growth and nonstop innovation. Previous endeavors include joining Life Time Fitness as CFO as well as CFO turned CEO at Sun...

Client Competition: Why Accepting it can Lead to Success

By Molly Carnicom on Thu, Jul 12, 2012 @ 01:40 PM in competing clients

Can you think of a brand that does not have a competitor? Probably not. No matter how hard you try to create a product that will not have competition chances are it already exists. If you can’t avoid the competition, how do you expect your ad agency...