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Molly Carnicom

Intelligent Risks: Shattering the Fear of Failure

By Molly Carnicom on Thu, Apr 12, 2012 @ 12:00 PM in Intelligent risks

You look down and realize every fingernail has been chewed to the shortest length possible; in fact the pointer finger may be too short. Ouch. Time to move on to the lip biting. What’s with the nerves? Stop fearing the possibility of failure as a...

The Art of Self-Promotion: is Social Media to Thank for your Masterpiece?

By Molly Carnicom on Thu, Apr 05, 2012 @ 12:00 PM in social media, building your brand

Unsubscribe. Unfollow. Filter newsfeed. Ignore. Delete. Feel like you have been doing this quite a bit lately? You are not the only one. Social media has not only become a staple for daily communication but has also become the preferred method of...

Characteristics of a Strategic Leader: do you have them?

By Molly Carnicom on Thu, Mar 29, 2012 @ 11:11 AM in Strategic Leader

It’s bright and early Monday morning and you have a never-ending to do list to complete. Some of these tasks are left over from last week; some are day-to-day items and others may require more of your attention. You rank them in importance and start...

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Going against the Grain: Business is no longer about the Benjamins

By Molly Carnicom on Thu, Mar 22, 2012 @ 12:00 PM in success

Do you smell that? No, it is not the fresh rainfall nor is it the trees blooming. It is the shift behind why businesses are being created today. Change is in the air. And unfortunately for some, it is here to stay. Sit back for a minute and think...

Consumer Commitment: the Death of ‘One Night Stand Marketing’

By Molly Carnicom on Thu, Mar 15, 2012 @ 01:15 PM in consumer commitment

Courting. Dating. Escorting. Going out with. Whatever you want to call it, commitment is the common denominator. Though we typically correlate these terms with our personal lives, as marketers we need to make commitment a part of our professional...

Four Reasons Newspaper Advertising Still Matters

By Molly Carnicom on Thu, Mar 08, 2012 @ 12:00 PM in advertising, newspapers, print, consumer behavior

Your local coffee shop, your doorstep, the person next to you on a plane. The places you’ll find newspapers are endless. Many skeptics feel the newspaper industry is dying. Here are a few reasons why newspaper advertising should still be part of...

The QR Code Evolution: Could Death be Knocking on the Door?

By Molly Carnicom on Thu, Mar 01, 2012 @ 12:00 PM in qr codes, quick response, qr code evolution

Think back to a year or two ago. QR codes were becoming a real hit with advertisers and were spreading like wildfire. In fact, you couldn’t  page through a magazine without seeing at least one QR code. Though QR Codes were first developed in 1994 by...

Measuring Success: Why your Relationships Matter

By Molly Carnicom on Thu, Feb 23, 2012 @ 12:00 PM in success, networking

‘It’s not what you know, it’s who you know.’ Whether you know this statement to be true or not you’ve probably heard it more times than you can count. But did you ever think you would be measuring your personal and professional success off the...

CANI: Why you need to practice Constant And Never-ending Improvement

By Molly Carnicom on Thu, Feb 16, 2012 @ 12:00 PM in building your brand

Ever wonder how companies such as Apple can continuously be one of the most innovative companies and largely successful at the same time? The answer is not as complicated as you might think. It does not involve hiring the budget busting techie or...

Ring, Ring: Mobile Advertising on the Rise

By Molly Carnicom on Thu, Feb 09, 2012 @ 12:00 PM in integrated marketing plan, mobile, apps

Move over desktop and web, mobile and apps are here and they aren’t leaving anytime soon. According to Mobile By The Number information in March of 2011, there was a whopping four billion mobile phones in use in the world. Of that four billion, just...