What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Scott Olson

Local Marketing’s Effect on Your Fantasy Football Draft

By Scott Olson on Thu, Sep 05, 2013 @ 04:16 PM in local marketing, local advertising

Today marks the opening of the 2013 National Football League season, the day local market football fans all across the country are filled with hope and optimism for their team and Super Bowl glory. For the past month those same rubes across the...

Online News Site ‘Huffington Post’ Eliminates Anonymous Comments

By Scott Olson on Thu, Aug 29, 2013 @ 11:44 AM in digital publishing, online publishing, online newspapers, online news

Arianna Huffington announced last week that her online news site, 'The Huffington Post,' is eliminating anonymous comments because “trolls have become more and more aggressive and uglier.” I, for one, applaud this move. Huffington made the comments...

Raise Your Hand if You’ve Heard of Digital Media

By Scott Olson on Fri, Aug 23, 2013 @ 01:29 PM in digital advertising, digital marketing, digital advertising campaign, digital publishing, TV advertising, TV commercials

Yep, every hand in the room, just what I thought. It’s no secret that digital media has experienced exponential growth since Al Gore invented the Internet. And by now each and every marketer throughout the land, the entire land, has heard of and is...

Five in Five: Interview with Advertising Leader Lori Zeller

By Scott Olson on Wed, Aug 21, 2013 @ 11:42 AM in five in five interview series, interview, advertising leader, Lori Zeller

Mediaspace Solutions’ Five in Five interview series highlights individuals in the advertising and marketing field and their path to success. These interviews contain answers to a combination of traditional work-related questions and questions...

Newspaper Purchase as Butt of the Joke is a Sign of Life for Industry

By Scott Olson on Thu, Aug 15, 2013 @ 12:51 PM in newspaper industry, newspapers, Amazon, Jeff Bezos

Last week something big happened in the newspaper industry, and as journalists are wont to do, they reported it. Outlets of all sizes shared the story of Jeff Bezos, founder of Amazon, and his purchase of The Washington Post. Even The Onion,...

Omnicom-Publicis Merger Could put Advertising on Same Path as Detroit

By Scott Olson on Thu, Aug 08, 2013 @ 11:33 AM in advertising, advertising strategy, advertising agency, advertising leader

Reason being, now there’s a big three, and one of those big three clearly thinks they’re untouchable. Don’t take my word for it, take a look at what the heads of advertising agencies Omnicom Group and Publicis Groupe said in interviews following...

Retail Advertisers Can Apply the #Hashtag to Maintain Momentum

By Scott Olson on Thu, Aug 01, 2013 @ 02:02 PM in retail advertising, retail advertisers, digital retailing, hashtag

Monday’s blog post gave you all the ins and outs as to why the hashtag (#) is important to your marketing efforts and why you need to be incorporating it. If you missed that one you’ll want to go back and read it now, or when you’re done here. The...

What if Newspaper Publishers Adopted Content Marketing?

By Scott Olson on Thu, Jul 25, 2013 @ 01:20 PM in newspaper publishers, content marketing

Content marketing and custom content seem to be all the rage. As a marketer, I’ve adopted content marketing and believe in its ability to woo prospects and bring them down a path to better understanding and knowledge of our company. If you’re...

What if Retail Advertisers Achieve ValenPatIndeB2SHalloThanksMas?

By Scott Olson on Thu, Jul 18, 2013 @ 02:43 PM in local marketing, retail advertising, retail advertisers

If you ask me, it’s just a matter of time before this is a reality. It’s the middle of June and already the back-to-school advertising and inventory is in full effect. Before we get too far into the details, let’s make sure we’re all on the same...

Local Digital Strategies to Improve Your Online Reputation

By Scott Olson on Thu, Jul 11, 2013 @ 12:28 PM in digital advertising, digital, social media, local digital strategies

There’s no doubting the power of social media platforms and their ability to make or break a company’s reputation online. Whether it’s a service business relying on Angie’s List, a business-to-business organization looking to improve its position in...