What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Scott Olson

Social media’s role in botching the Boston Marathon Bombing reporting

By Scott Olson on Thu, Apr 25, 2013 @ 12:13 AM in social media, local media sources, Twitter

Just 10 days ago the city of Boston woke up to one of its most exciting days of the year: Patriot’s Day and the celebration of The Boston Marathon. Runners woke up, ate their pre-race breakfast and got ready to run in one of the most celebrated...

Are Online, Tablet and Mobile Really the Newspaper’s Saviors?

By Scott Olson on Fri, Apr 19, 2013 @ 09:18 AM in print advertising, digital publishing, online publishing, print newspaper

I’m asking that question seriously, and hope you have or are as well. Following the 2013 mediaXchange conference organized by the Newspaper Association of America, there’s a lot going on to process all the conversations had and how some of them have...

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Integrated Marketing the Mixed Martial Arts Champ Cain Velasquez Style

By Scott Olson on Thu, Apr 11, 2013 @ 11:49 AM in print advertising, integrated marketing

 

Whether or not you actually know who Cain Velasquez is, you’ve certainly heard about mixed martial arts fighting and the Ultimate Fighting Championship. Either that or you’ve only been watching PBS and reading The Economist for the past 10 years....

Applying the Amazon Principles to Online Publishing

By Scott Olson on Thu, Apr 04, 2013 @ 04:48 PM in digital publishing, online publishing, context marketing

We’ve all been there, Amazon.com, and we’re out there searching for the latest thing we need that Amazon sells, which today is pretty much everything. As we’re scrolling down to read the ‘Customer Reviews’ we pass through what others bought and...

Surprised? Online Newspaper Content Consumption on the Rise

By Scott Olson on Thu, Mar 28, 2013 @ 12:37 PM in digital advertising, newspaper advertising, newspaper readership

A new report from the Newspaper Association of America came out Monday and you might be a bit surprised by the actual numbers and data included. Now I’m a marketing guy and try my best to live up to the prejudice that I would just take whatever...

Does This Make Sense? Advertising Consumption Down But Prices Increase

By Scott Olson on Thu, Mar 21, 2013 @ 03:48 PM in advertising, television advertising, advertising prices

Dating back to 2006, or even prior, the critics started hammering newspapers and print publications for increasing their ad prices while their circulations dropped, resulting in decreased advertising consumption. The publications responded to...

Borrell: Digital Revenue to Grow 30% at some Newspapers in 2013

By Scott Olson on Thu, Mar 14, 2013 @ 03:58 PM in digital advertising, newspaper advertising, publications

You read that right: 30%, not 3%. If you’re a pessimist as far as the newspaper or publication industry goes, you probably laugh at that number. But consider the source and the history that went into that prediction. You can get the full story from ...

Note to Advertisers: Time to Challenge Your Limiting Beliefs

By Scott Olson on Thu, Mar 07, 2013 @ 11:39 AM in digital advertising, newspaper advertising, local advertising

Everyone has their favorite spot on the couch, their favorite chair to sit in and their side of the bed. It’s what we’re comfortable with. It’s easy, and it’s a no-brainer. We do so much thinking and running and are constantly on the go that when we...

What if Preprint Newspaper Advertising Went Away?

By Scott Olson on Thu, Feb 28, 2013 @ 11:14 AM in digital advertising, newspaper advertising, preprints, millennials

Nearly every day there is more speculation about the future and fate of the newspaper industry, along with recommendations for what the publications need to do to replace lost revenue and remain relevant long term. A lot of the talk revolves around...

Newspapers Experiencing Success (Current Headline, Not 1987)

By Scott Olson on Thu, Feb 21, 2013 @ 11:40 AM in digital, newspaper advertising, newspapers

Last week we wrote about a program Frank N. Magid Associates, Inc. has developed to work with print publications to consult them on how to take their businesses into the future. One of the first ways they can do that is to understand they are a...