What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

In 2013 when people read that headline their minds are most likely to drift to something inherently digital. Since at least 2006, if not earlier, the general perception has been that newspapers are on their way out and the only way to maintain any...

Have you heard? The Baltimore Ravens beat the San Francisco 49er’s in the Super Bowl. What, I’m four days late? You’ll have to forgive me, we typically only post Tuesdays and Thursdays and already had an extra post scheduled for Monday so we didn’t...

We’re all critics. Some of us are better at it than others. Some more vocal, others internalize it, but we all do it. It’s easy to be a critic. It’s harder to step out and be willing to be criticized. Some people are so good at being critical...

Remember 1964 when women got together on Saturday mornings for brunch and were pitched the latest in kitchen devices: Tupperware? Me neither. I wasn’t around then but have seen the photos and the event reenacted on The Wonder Years. The thing is,...

If you’re like me, and I know I am, you were in your glory this past weekend as the National Football League (NFL) produced plenty of late game drama, amazing plays and competition that made sure there were battles until the proverbial fat lady...

No joke, today’s blog was going to incorporate all the research and information that follows, but the headline, that came from lunch yesterday. I met with an aspiring marketer who’s in her second year at a well-known Big 10 school, and she was...

Oh wait, you already knew that? You savvy dog you, of course you did. That’s no news flash, especially if you’ve been paying attention, or been awake, for the past four years. The real question is what does that rise mean, and how will it continue...

As 2012 comes to a close, there is much reflection that typically happens as people and companies look back on what was and what wasn’t, and compare goals to reality. In order to move successfully forward it’s a good idea to spend a few minutes...

How many of us are putting tablets at the top of our wish lists this Christmas? Probably plenty, and with all the options out there, and the growing number of tablet users, clearly this is a medium advertisers can no longer ignore, if they haven’t...

Talking about the benefits of combining print and digital media is nothing new on this blog, so hopefully you’re used to it now. The reason being, there are a number of benefits and methods to do it. The choices really are endless and the frequency...