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Scott Olson

More than 350 North American Pubs Using a Paywall, But do They Work?

By Scott Olson on Thu, Dec 06, 2012 @ 01:31 PM in paywall, newspaper paywall

News flash – print ad revenues at newspapers are falling and have been for 25 consecutive quarters. Oh wait, you already knew that, at least on some level. In an effort to reduce some of that pain, more than 350 North American publications have...

The Top Two Methods to get Employees Engaged and Increase Local Reach

By Scott Olson on Thu, Nov 29, 2012 @ 11:13 AM in local digital advertising, local advertising

If you’re a marketer worth your weight in advertising efforts (and we know that’s fluctuating given last week’s holiday and the upcoming celebrations), you know by now the importance of improving your local reach and effectiveness to drive results....

The Three Things James Bond Has Taught Us About Local Advertising

By Scott Olson on Thu, Nov 15, 2012 @ 12:38 PM in local advertising

You read that right. We’re talking about Bond, James Bond, AKA 007 (double-o-seven). James knows local, like Bo knows football. Stick with me for a minute and I’ll show you how. Here’s the 30 second version: James knows his target, he knows where...

Who you tryin’ to get crazy with ese? Don’t you know I’m local?

By Scott Olson on Thu, Nov 08, 2012 @ 04:15 PM in digital advertising, mobile advertising, local digital advertising, local advertising solutions, local advertising

It’s been a big week, especially if you’ve been awake for more than 10 minutes. We had a little thing called the presidential election and there’s obviously much that’s been said about that. The interesting thing though, is that the world doesn’t...

“People are your greatest asset,” an interview with Spark CEO Chris Boothe

By Scott Olson on Thu, Nov 01, 2012 @ 05:25 PM in advertising agency, Chris Boothe, Spark Communications

Chris Boothe, Chief Executive Officer at Spark, spent some time with Mediaspace Solutions talking about how his career within the advertising agency world has shaped his view on what’s important. For more than 25 years Boothe has worked within the...

5 Reasons the Star Tribune is Growing Print and Digital Circulation

By Scott Olson on Thu, Oct 25, 2012 @ 11:44 AM in Jeff Griffing, Star Tribune, newspaper circulation, digital circulation

Last week we told you about how Newsweek and The Orange County Register are refocusing their efforts to make their magazine and newspaper successful for the long term. While Newsweek is going the all-digital route, The Orange County Register is...

Blue Sky Collective Creates Scalable Solutions for Newspapers

By Scott Olson on Mon, Oct 22, 2012 @ 06:24 AM in digital advertising, newspaper advertising, newspapers industry

Mediaspace Solutions’ Blue Sky Collective, a rogue consortium of newspaper ownership groups working together to drive fresh ideas for advertisers, held the second meeting of the minds October 15 and 16 at the Digital First offices in Chicago,...

Newspapers and Magazines Taking Different Paths to Secure Longevity

By Scott Olson on Thu, Oct 18, 2012 @ 02:18 PM in digital advertising, newspaper advertising, newspaper industry

There’s no question things are changing in the print industry. We’ve all been hearing about it for years and the prognosticators have been saying publishing is on its way down. While there’s no denying revenues have dropped and print circulations in...

International Newspaper Carrier Day

By Scott Olson on Thu, Oct 11, 2012 @ 03:34 PM in newspaper advertising, newspaper, international newspaper carrier day, national newspaper week

What Wayne Gretzky was doing before he became ‘The Great One’

It’s National Newspaper Week, in case you haven’t heard yet. If you’ve been reading our blog, you should know by now, because we’ve been talking about it since Monday. As a part of...

National Newspaper Week is October 8 to 13, 2012

By Scott Olson on Mon, Oct 08, 2012 @ 05:06 PM in newspaper advertising, newspaper readership, newspaper industry, newspapers, newspaper

National Newspaper Week is upon us, and all week the crew at Mediaspace Solutions will be bringing you new blog posts highlighting some of the exciting things happening in newspaper and information you might not be aware of. We wanted to kick things...