Mediaspace Solutions has released its first application for the iPad and iPhone. The iPad and iPhone app provides convenient, mobile access for advertisers and allows them to get real-time updates on their campaigns. Mediaspace clients will be able to use their iPad to search, view and filter past, future and current newspaper and magazine advertising campaigns, and access a complete reporting suite.
“We are always looking for ways to improve the advertising process for our clients and agency partners,” said Scott Jagodzinski, CEO at Mediaspace. “Bringing on-demand updates of newspaper and magazine campaigns to the iPad is another example of Mediaspace taking traditional media to new levels.”
“To date, tablet apps have focused almost exclusively on business to consumer markets. However, the business to business tablet app market is a rapidly growing segment as users are showing extreme loyalty and desire to fully exploit their tablet’s capabilities,” said Rick Ehrman of Frank N. Magid & Associates. “Enterprise mobility is a big topic and we expect to see more apps in 2012 in customer relationship management (CRM), accounting, project management, and for people who need access to apps while on their feet, such as warehouse and retail staff.”
According to research compiled by Frank N. Magid & Associates, nearly 70% of tablet owners prefer their tablet compared to their PC and more than 20% are already using the limited number of business applications. These numbers are expected to grow as more business applications are developed and released.
“Our goal with the iPad application is to give clients full access to their advertisements and make it as easy as checking their email or getting on Facebook,” said Isaac Ferreira, Operations and Technology Director. “In addition to the reporting, the application will provide users direct access back to the Mediaspace website, which is already fully optimized for the iPad.”
Mediaspace Solutions is a leader in national, regional and local newspaper, magazine and tablet buys throughout North America. For more than 11 years Mediaspace has delivered unmatched media placement services to advertisers and agencies throughout the United States.
This announcement follows the recent introduction of the Mediaspace Tablet Network. The company is also in the midst of a multi-part blog series on tablets and how they are changing the way advertisers reach their target audiences. Mediaspace continues to expand its offering to meet the needs of the ever-changing advertising marketplace. For more information call Scott Olson at 612-253-2137, or e-mail firstname.lastname@example.org.