Mediaspace Solutions, a leader in facilitating national, regional and local newspaper and magazine buys throughout North America, today announces enhanced capability with placement services for Canadian publications. For more than 11 years Mediaspace has delivered unmatched media placement services to advertisers and agencies throughout the United States. Expanding to cover Canada came as a direct result of requests from some of the country’s largest agencies and advertisers.
“We have regular and on-going dialogue with all our clients, and the response we received was advertisers were having a hard time navigating the Canadian systems,” said Scott Jagodzinski, CEO at Mediaspace. “Bad data, high rates, currency risks, inefficient processes, the list went on and on. As a result we decided the best solution for our clients and agency partners would be to solve these problems and make Canada as easy to buy as it is to buy the top markets. The result is a turn-key Canadian solution that integrates seamlessly with our services in the United States. Essentially we created the same capabilities we have successfully developed in the United States.”
Mediaspace expanded its proprietary technologies to accommodate the Canadian publication information. This expansion offers seamless service for advertisers placing in both the United States and Canada. “Due to the strength and capabilities of our current system set, the modifications to add the Canadian information were minor,” said Isaac Ferreira, Operations and Technology Director. “We now have the ability to build and carry out plans that reach target markets in Canada as quickly and efficiently as we do in the United States.”
This announcement adds to the market-leading services and systems Mediaspace provides its clients. The company continues to expand its offering to meet the needs of the ever-changing advertising marketplace. For more information call Scott Olson at 612-253-2137, or e-mail solson@mss-mail.com.
