Move over desktop and web, mobile and apps are here and they aren’t leaving anytime soon. According to Mobile By The Number information in March of 2011, there was a whopping four billion mobile phones in use in the world. Of that four billion, just more than one billion are smartphones and more than three billion are SMS enabled. Moreover, on average, Americans spent 2.7 hours per day socializing on their mobile device.
What does this mean? The next large platform in internet marketing will be mobile. Here are some reasons why:
- Demand is on the rise
- Location-based marketing is increasing
- Real-time bidding produces mutual value for buyers and sellers
- Rich media is significantly increasing ad quality and consumer connection
- Mobile private exchange is changing the way premium publishers and developers buy and sell
Should mobile be a part of your marketing budget? Yes. But is it the end and be all? No. Like any medium, especially an emerging one, it should be utilized in an integrated marketing plan. Don’t go putting all your eggs in one basket hoping to reach and engage your entire audience. Though mobile does reach consumers, you can never be sure if that individual will see your ad, act upon what you are offering or retain the information. If you want results, you need to be present in a variety of media.
Where does mobile fall in your integrated marketing plan? Let us know in the comments section below.
For more information on 2012 being the year of mobile advertising, click here.
