Print and interactive media – so happy together! I know what you are thinking, ‘really, is this some kind of joke’? Nope. Actually far from it. Print media is the golden ticket to your entire integrated marketing campaign. Jamie Thompson could not have communicated it better in his post about interactive print media:
‘Some print advertisements will become critical touch-points linked into a far more integrated campaign strategy involving the Web, social networks, mobile applications, games, media and other forms of emerging technologies that are grabbing mind-share from regular people all over the world’.
With print advertising being such a staple in your integrated marketing plan, Layar recently brought interactive augmented reality to print media known as Layar Creator. Here’s what you need to know about Layar Creator:
- It is a self-service web app. Self-service, really? Yes, really
- It stimulates print pages and ads with digital augmented reality material
- It is drag and drop – did your jaw just drop?
- There is no software installation needed
- It spots images in magazines and newspapers without the use of unique markers, such as QR codes
Are you sold yet? Need to see it to believe it? Understandable. Check out the ‘how to’ video below and prepare to be amazed.
This whole idea of interactive print started with the QR code a few years ago and continues to emerge and evolve. Users are engaging with ads in a number of ways and different demographics are certainly catching on faster than others. However, with the continued adoption of smart phones and the progression in augmented reality and ease of QR scanning, this area continues to trend up.
At the same time, print publications are adopting emerging technologies to support their business models and integrate their print and digital products. As advertisers continue to look for consumer interaction, and print publications work to keep their channels viable, we can be sure the experimentation will continue.
Now that you have seen it in action, it’s time for you to put it to use. Click here to get started.
Where do you see Layar Creator taking us in the advertising world? Let us know in the comments section.
Integrated media plans can get pretty crazy. We are here to help. Download our latest white paper on the ’10 Questions You Need Answered before Hiring a Media Provider’ below.