What Wayne Gretzky was doing before he became ‘The Great One’
It’s National Newspaper Week, in case you haven’t heard yet. If you’ve been reading our blog, you should know by now, because we’ve been talking about it since Monday. As a part of National Newspaper Week, the Newspaper Association of Managers, along with the Newspaper Association of America have designated Saturday, Oct. 13 as International Newspaper Carrier Day.
Remember the days when 10-year-olds on their Huffy’s rode around the neighborhood every morning and delivered the paper? No? Me neither. Now all I see is car tracks in the snow when I go to get my paper in the morning. However, there was a day when the boys and girls of America started their working lives with a good ol’ fashioned paper route. And not just little Tommy from down the street who grew up, left the neighborhood, and no one ever heard from him again.
In fact, some of our most famous leaders entered the American workforce hucking their local fishwrap and delivering the day’s news to homes and businesses throughout this great land. So many big-name Americans (and Canadians) carried the news of Neil Armstrong’s first steps on the moon, the attack on Pearl Harbor, and the Wright Brother’s first foray into the sky, that they created a hall of fame designated for this group. Don’t believe me? Check out the list of inductees to the Newspaper Carriers Hall of Fame. On the list you’ll find Martin Luther King, Jr., Warren Buffet, Walt Disney, President Harry S. Truman, and Wayne Gretzky. Ever heard of those guys? I thought so.
You might be thinking, ‘That’s all fine and dandy, but newspapers are dying, so who cares?’ Actually, that’s not the case. If you take a look at the president of the NAA’s article on the future of newspapers, she thinks it’s bright. And, our friends over at Borrell’s just came out with a prediction that newspaper ad revenue will actually rise in 2013. That’s something we haven’t seen since 2006. Want to learn more about the benefits of advertising locally? Me too. The great thing is we’ve put together the ‘Ten Benefits of Local Advertising,’ and you can download the report for free. Just click the link above or the button below. Happy reading.