Another year has come and gone, and all along we’ve been providing you updates and information on newspaper advertising and ways you can utilize this media to reach your target audiences. As we wrap up the year and look to 2014, it’s time for a quick recap of the most popular posts, based on what you’ve been reading. Our goal is always to produce content you’re interested in and here are the six articles you read again and again, with a brief intro to each. Enjoy.
Newspaper advertising is an important component of successful advertising campaigns. That’s right. Advertising in newspapers still yields results, at least for our clients. Included in this post are four reasons newspaper advertising should still matter to your business.
Chances are you’ve already developed your entire holiday advertising program, including your plans for Black Friday and Cyber Monday. Let me get right to the point and then you can continue reading to determine exactly why newspaper should be part of that plan: people read the newspaper, engage with newspaper content, trust it as a news source, and take action on the ads.
Nearly every day there is more speculation about the future and fate of the newspaper industry, along with recommendations for what the publications need to do to replace lost revenue and remain relevant long term. A lot of the talk revolves around the loss of advertising dollars and the decrease in ad placements, both on page and through inserts. The question is what would actually happen if all preprint advertising went away? What if when you received your Sunday paper all you got was journalism, news, op eds and ROP advertisements? How would that change your shopping habits or how you view the newspaper and its value?
Last week something big happened in the newspaper industry, and as journalists are wont to do, they reported it. Outlets of all sizes shared the story of Jeff Bezos, founder of Amazon, and his purchase of The Washington Post. Even The Onion, ‘America’s Finest News Source,’ covered the story with a headline and a photo:
Nation Stunned as Man Buys Newspaper
Photo from The Onion
I know you know your ABCs, but can you sing the ABCs of local newspaper advertising? Yea, I didn’t think so. Read (or sing) through the following list of local newspaper advertising from A to Z.
A is for advertising, local newspaper advertising to be exact. Buying ad space in your local newspaper is a smart move for nearly any advertiser.
We’re all critics. Some of us are better at it than others. Some more vocal, others internalize it, but we all do it. It’s easy to be a critic. It’s harder to step out and be willing to be criticized. Some people are so good at being critical they’re turned it into a career. One in which they get invited to swanky restaurants, entrance into all the latest movies or shows, and even some turn it into a reality television career. The problem critics run into, however, is when they start talking out of both sides of their mouths and talking in circles or criticizing one thing only to turn around and praise what has just been criticized.
That’s it, the six top stories of the year according to your interests. As we enter 2014 you can be sure we’ll keep producing the content you’re interested in, or at least give it the ol’ college try. We hope you come along for the ride and achieve your 2014 goals. One way to do that is hire a media provider who understands your business and the best way to get in touch with the boomer audience. Take a look at our ’10 Questions You Need Answered Before Hiring a Media Provider,’ as well as the benefits of advertising to baby boomers to ensure you achieve your goals. Happy New Year.
Scott Olson is the director of marketing at Mediaspace Solutions. His career has spanned marketing positions in the non-profit, software and utility sectors providing various marketing experiences. You can connect with Scott on Facebook, Google+, Twitter or LinkedIn.