What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 New Ways to Engage Your Customers in the New Year

By Jenna Bruce on Tue, Jan 09, 2018 @ 10:00 AM in social media, personalization, analytics, customer engagement

Gone are the days when advertisers could think in terms of simply getting the right sales message in front of the right audience. Today’s consumers expect brands to engage them and meet their needs in real time. This means advertisers must shift...