What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Will Print Advertising Still Work in 2018?

By Jenna Bruce on Wed, Sep 27, 2017 @ 09:38 AM in benefits of print, print advertising, integrate print and digital

For many years now, marketers have wondered if print is dead. And, with each passing year, those of us who make a living through print advertising continue to sing its praises.

But sometimes, in order to convince people of something, you need more...

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4 Ways Small Business Owners Can (Almost) Guarantee Their Success

By Jenna Bruce on Mon, Jul 24, 2017 @ 10:59 AM in small business, advertising, media planning, marketing goals, benefits of print

Starting a small business is akin to ice skating on mud – it’s really, really hard. Actually, to be more accurate, starting a small business is hard, but getting that business to grow and succeed is next to impossible, or so it seems.

According to...

3 Ways to Create Revenue-Generating Direct Mail Campaigns

By Jenna Bruce on Thu, May 04, 2017 @ 11:58 AM in advertising, direct mail, direct marketing, benefits of print

I found my old Trapper Keeper over the weekend. (If you’re under 35, Google it). I thought my Trapper Keeper was the coolest thing ever back in the day (still kinda do) and couldn’t wait to show it to my daughter, who I thought might want to use it...

The Halftime Speech to Turn Around Newspaper Advertising

By Scott Olson on Thu, Jan 09, 2014 @ 11:47 AM in newspaper advertising, print advertising, benefits of print, benefits of local advertising

Raise your hand if you watched the Vizio BCS National Championship Game Monday night. Now being that I’ve reached my mid-30s I wasn’t able to stay up for the whole game. But I did watch the first half and watched the number one team in the nation,...

10 Dazzling Benefits of Local Advertising - Part 3

By Molly Carnicom on Tue, Oct 09, 2012 @ 02:10 PM in local media sources, newspaper readership, newspaper advertising, media consumption, retail shopping, benefits of print, media distraction

We are back, one last time, for part three of this three part series on the 10 Dazzling Benefits of Local Advertising. In part one, we enlightened you on the power within daily and weekly newspaper readership, how demographics of local media...

10 Dazzling Benefits of Local Advertising - Part 2

By Scott Olson on Thu, Oct 04, 2012 @ 02:42 PM in newspaper advertising, benefits of print, media distraction

Welcome to part two of our three part series on the 10 Dazzling Benefits of Local Advertising. In part one we told you about the strength of readership in daily and weekly newspapers, how the local media demographics skew to consumers with...