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A brew of marketing and advertising news for your insatiable knowledge palette

Five Category Cues Marketers Can Focus on To Change Human Habit

By Amy Xiong on Tue, Apr 17, 2012 @ 08:44 AM in consumer behavior

When making everyday purchases, people rarely stray from the product they have grown familiar with when it comes to items such as toothpaste, shampoo, deodorant, dish washing soap or any other commodity we all buy on a regular basis. Try as they...

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Four Reasons Newspaper Advertising Still Matters

By Molly Carnicom on Thu, Mar 08, 2012 @ 12:00 PM in advertising, newspapers, print, consumer behavior

Your local coffee shop, your doorstep, the person next to you on a plane. The places you’ll find newspapers are endless. Many skeptics feel the newspaper industry is dying. Here are a few reasons why newspaper advertising should still be part of...