What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The Benefits of Data-Driven Marketing

By Jenna Bruce on Mon, May 14, 2018 @ 10:00 AM in ROI, personalization, data research, anayltics, big data

10 years ago, only a handful of tech-savvy companies were using data-driven marketing strategies. Of course, these companies no doubt found it easy to get ahead of the competition to grab big market share.

These days, however, more and more business...

How to Map Your Customer’s Journey

By Jenna Bruce on Mon, May 07, 2018 @ 10:00 AM in customer engagement, data research, anayltics, big data

Last week we talked about why it was important to map your customer’s journey. Journey maps allow business leaders and marketers to recognize and understand how their customers experience their brand. It’s as close to walking in your customer’s...

How to Use Big Data to Develop a Marketing Plan

By Jenna Bruce on Mon, Apr 16, 2018 @ 10:00 AM in Return on Investment, targeting, KPIs, ROI, data research, anayltics, big data

If you’re like most business owners you’re probably always thinking of different ways you can get ahead of the competition. Well, a study by McKinsey & Company found that organizations with more advanced marketing capabilities achieve revenue growth...

How to Use All That Data in Your Marketing

By Jenna Bruce on Mon, Apr 02, 2018 @ 10:00 AM in optimization, media schedule, analytics, data research

Big Data is a bit like a treadmill: it’s easy enough to get your hands on a treadmill, but to really transform your health and body, you’ve got to actually use it. Many marketers pay for Big Data every month, but then haven’t a clue how to make it...

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The Benefits of Location-Based Marketing and Tips for Success

By Jenna Bruce on Mon, Mar 19, 2018 @ 10:00 AM in targeting, data research, location

Location-based marketing isn’t new. For decades marketers have been able to reach their target audience at the right place and time. But thanks to the rise of mobile devices and advancing technologies, location-based marketing has become easier and...

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