What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

What are the Essential Elements for Successful Print Campaigns?

By Jenna Bruce on Mon, Apr 15, 2019 @ 10:00 AM in print media, print marketing, ROI, design

If you listen to the many prominent voices in the digital media space, then you have by now bought into the myth that print marketing has been annihilated by the Internet. We will continue to dispel this myth for as long as we continue to get our...

How to Conduct A Creative Discovery Session for Your Next Ad Campaign

By Jenna Bruce on Mon, Aug 27, 2018 @ 10:00 AM in marketing, conversion rate, customer engagement, design

Advertising mogul William Bernbach believed that advertising is persuasion, and that persuasion is not a science but an artform. Therefor, advertising is the art of persuasion.

Too many marketers focus on numbers and logistics but spend little time...

What Makes a Good Newspaper Ad?

By Jenna Bruce on Mon, Jul 16, 2018 @ 10:00 AM in newspapers, target audience, call-to-action, design

If you’ve read this blog for any length of time, you know that we are big proponents of newspaper advertising. Nothing quite allows you to target specific, niche demographics like newspapers.

But not any old newspaper ad will give you the results...