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A brew of marketing and advertising news for your insatiable knowledge palette

How to Conduct A Creative Discovery Session for Your Next Ad Campaign

By Jenna Bruce on Mon, Aug 27, 2018 @ 10:00 AM in design, marketing, customer engagement, conversion rate

Advertising mogul William Bernbach believed that advertising is persuasion, and that persuasion is not a science but an artform. Therefor, advertising is the art of persuasion.

Too many marketers focus on numbers and logistics but spend little time...

What Makes a Good Newspaper Ad?

By Jenna Bruce on Mon, Jul 16, 2018 @ 10:00 AM in newspapers, design, call-to-action, target audience

If you’ve read this blog for any length of time, you know that we are big proponents of newspaper advertising. Nothing quite allows you to target specific, niche demographics like newspapers.

But not any old newspaper ad will give you the results...