What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

8 Questions to Ask Before Selecting a Digital Advertising Agency

By Jenna Bruce on Tue, Apr 21, 2015 @ 09:33 AM in digital advertising

These days you can’t throw a stone online without hitting a digital advertising agency looking to charge you an arm and a leg in exchange for ho-hum knowledge and service. As more businesses head to the Internet to market themselves and extend their...

The Digital Media Buyer’s Report Card – Does Yours Make the Grade?

By Jenna Bruce on Tue, Mar 24, 2015 @ 08:58 AM in digital advertising, media buying

Gartner recently surveyed 315 CMOs about their digital marketing budgets and learned budgets are expected to increase by 8% in 2015. In its worldwide survey of CMOs, IBM found CEOs are increasingly calling upon their CMOs to offer strategic input....

How Do I Know My Online Ads Are Actually Being Seen?

By Jenna Bruce on Tue, Mar 03, 2015 @ 07:28 AM in digital advertising, online advertising

We get this question a lot from clients and it’s a good one. If you’re spending money on certain campaigns and strategies, you need to know whether or not you’re getting a return on that investment. Sadly, many advertisers are spending and getting...

7 Benefits of Advertising in Digital Magazines

By Jenna Bruce on Tue, Oct 14, 2014 @ 10:21 AM in digital advertising

Unless you have a strong aversion to dealing with reality you’ve no doubt become aware of the fact the human race has gone mobile. Smartphones were adopted in a relatively short amount of time and have great influence on consumers. Additionally,...

5 Digital Advertising Trends for 2014

By Hannah Hill on Thu, Apr 03, 2014 @ 09:08 AM in digital advertising

The following is a guest post by Jenna Bruce.

Spring has finally arrived! Unless of course you live in New England where it won’t arrive for another two to three weeks. Nonetheless, in many parts of the country, people have officially begun that...

Creative Holiday Ads Result in Strong Holiday Shopping Season

By Scott Olson on Thu, Jan 16, 2014 @ 03:11 PM in digital advertising, black friday, holiday advertising

Just before Christmas we put together a list of holiday ads featuring both naughty and nice advertisers to demonstrate the different takes brands and advertisers develop to entice shoppers to spend their hard earned money in their store or on their...

5 Myths about Digital Advertising

By Hannah Hill on Mon, Jan 13, 2014 @ 11:02 AM in digital advertising, digital ads

The following is a guest post by Jenna Bruce.The IAB released a report last year showing that online ad revenues increased 22% in 2011 reaching $31 billion, a record-breaking figure. Mobile ads also saw the fastest growth with a 149% increase to...

Power Your Retail Business With Content Marketing via Vine

By Scott Olson on Mon, Dec 09, 2013 @ 02:21 PM in digital advertising, social media, digital publishing, social media engagement, content marketing

Stores and online retail heavily rely on social media to promote sales, gain new customers and show off new merchandise. Reaching out on Facebook and Twitter is ideal because the costs are nearly non-existent for significant returns. Now stores have...

The Benefits of Local Digital Advertising

By Hannah Hill on Tue, Nov 12, 2013 @ 10:28 AM in digital advertising, local digital advertising

When it comes to local digital advertising, an advertiser can either work with a traditional ad network or buy direct. While ad networks have been used by many to reach large audiences, they aren't the best option. Direct local advertising buys can...

The Balanced Information Diet: Why Advertisers Should Break the Filter Bubble

By Nikki Chejade on Mon, Oct 21, 2013 @ 11:37 AM in digital advertising, newspaper industry, online publishing, online newspapers

If you aren’t paying attention to the Internet, you should. This goes for everyone, not just marketing gurus and advertising professionals.

Until I worked in advertising, I always thought the Internet was a library Mecca for information that was...