What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

In the last five years, the death of print media has been talked about almost as much as what the Kardashians are wearing. While we can’t speak to the effectiveness of tight pants and low-cut blouses, we can say with 100% certainty that print...

As human beings we spend a good portion of our day out of the home. As we go from place to place we are exposed to all manner of media, much of it now of the digital variety. In fact, on average we interact with digital out-of-home media (DOOH) for...

These days you can’t throw a stone online without hitting a digital advertising agency looking to charge you an arm and a leg in exchange for ho-hum knowledge and service. As more businesses head to the Internet to market themselves and extend their...

Gartner recently surveyed 315 CMOs about their digital marketing budgets and learned budgets are expected to increase by 8% in 2015. In its worldwide survey of CMOs, IBM found CEOs are increasingly calling upon their CMOs to offer strategic input....

We get this question a lot from clients and it’s a good one. If you’re spending money on certain campaigns and strategies, you need to know whether or not you’re getting a return on that investment. Sadly, many advertisers are spending and getting...

Unless you have a strong aversion to dealing with reality you’ve no doubt become aware of the fact the human race has gone mobile. Smartphones were adopted in a relatively short amount of time and have great influence on consumers. Additionally,...