What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The Chip Kelly Method to Dynamic Advertising Solutions

By Scott Olson on Thu, Sep 12, 2013 @ 11:48 AM in digital advertising, innovative ads, dynamic advertising solutions

It’s simple really. You just need to change the playbook. Really. If you want to create dynamic advertising solutions you need to change the playbook. Just like Chip Kelly did. Now if you don’t know who Chip Kelly is or how he changed the playbook...

The Importance of Digital Advertising at the Zero Moment of Truth

By Hannah Hill on Tue, Sep 03, 2013 @ 12:37 PM in digital advertising, online advertising, zero moment of truth, ZMOT

Google uses the term Zero Moment of Truth to define the moment when you grab your laptop, mobile phone, tablet or other device to learn more about a product or service before deciding whether or not to make a purchase. In that moment (or moments) of...

Raise Your Hand if You’ve Heard of Digital Media

By Scott Olson on Fri, Aug 23, 2013 @ 01:29 PM in digital advertising, digital marketing, digital advertising campaign, digital publishing, TV advertising, TV commercials

Yep, every hand in the room, just what I thought. It’s no secret that digital media has experienced exponential growth since Al Gore invented the Internet. And by now each and every marketer throughout the land, the entire land, has heard of and is...

Is Media Multitasking Hurting Your Advertising Campaign?

By Kyle Stowe on Mon, Aug 12, 2013 @ 12:05 PM in digital advertising, mobile advertising, print advertising, media multitasking, multi-channel marketing

Have you ever browsed the web on your smartphone while listening to the radio? How about casually page through a magazine while the TV is on? If you have, you are a media multitasker, the industry phrase for a person who consumes content from more...

Don’t Overlook Seniors in Your Next Digital Advertising Campaign

By Kyle Stowe on Mon, Aug 05, 2013 @ 12:05 PM in digital advertising, digital marketing, video advertising, online engagement

As marketers further embrace digital platforms and continue to craft online campaigns, you would think that grandma and grandpa are the big losers, right? Children and grandchildren alike have heard the questions before:

“What is the Facebook?”

“Why...

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What Can a # do for Your Advertising Campaign?

By Kyle Stowe on Mon, Jul 29, 2013 @ 12:05 PM in digital advertising, digital marketing, hashtag

Trying to find one word that describes the social media revolution of the early 21st century is near impossible. With so many social media websites in play, it’s difficult to find that one magic word that can perfectly describe the capabilities of...

Is Augmented Reality Advertising’s Next Big Thing?

By Kyle Stowe on Mon, Jul 22, 2013 @ 12:05 PM in digital advertising, print advertising, augmented reality

Newspapers and magazines were among the first advertising platforms available for product and service promotion. As time marched on, radio, television and the Internet each played their part in re-inventing the advertising wheel and revolutionizing...

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Local Digital Strategies to Improve Your Online Reputation

By Scott Olson on Thu, Jul 11, 2013 @ 12:28 PM in digital advertising, digital, social media, local digital strategies

There’s no doubting the power of social media platforms and their ability to make or break a company’s reputation online. Whether it’s a service business relying on Angie’s List, a business-to-business organization looking to improve its position in...

Are Banner Ads Worth Your Advertising Dollar?

By Hannah Hill on Tue, Jul 09, 2013 @ 12:22 PM in digital advertising, local digital advertising, banner advertising, banner ads

According to Solve Media, you are more likely to get into MIT, summit Mount Everest or give birth to twins than click a banner ad. I would click a banner ad before birthing twins, if given the choice, but that’s just me. You are also more likely to ...

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Patriotic Advertising Campaigns Timed for Eyeballs, not the Calendar

By Scott Olson on Thu, Jul 04, 2013 @ 12:51 PM in digital advertising, advertising campaigns, television advertising, super bowl advertising, context marketing

Today’s the Fourth of July, the day we celebrate America’s Independence. And with that I was expecting to find all sorts of patriotic-themed advertising campaigns as companies try to tie themselves to freedom, life, liberty, the pursuit of...