What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Advertising Boot Camp to Restart or Kickstart Your 2013 Ad Campaigns

By Hannah Hill on Tue, Feb 26, 2013 @ 12:05 PM in digital advertising, print advertising, integrate print and digital

Can you believe it’s already the last week of February? Are you sticking to your New Year’sresolution to make healthier choices? As a member of a gym, I usually dread the influx of new gym-goers who flock to the gym at the start of the year, hoping...

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How Social Media Advertising Really Won Super Bowl XLVII

By Scott Olson on Thu, Feb 07, 2013 @ 11:43 AM in digital advertising, social media, super bowl advertising

Have you heard? The Baltimore Ravens beat the San Francisco 49er’s in the Super Bowl. What, I’m four days late? You’ll have to forgive me, we typically only post Tuesdays and Thursdays and already had an extra post scheduled for Monday so we didn’t...

Note to Newspaper Critics: Stop Talking Out of Both Sides of Your Mouth

By Scott Olson on Thu, Jan 31, 2013 @ 11:10 AM in digital advertising, newspaper advertising, newspapers

We’re all critics. Some of us are better at it than others. Some more vocal, others internalize it, but we all do it. It’s easy to be a critic. It’s harder to step out and be willing to be criticized. Some people are so good at being critical...

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All-Inclusive Advertising is the Way to Go

By Hannah Hill on Tue, Jan 22, 2013 @ 01:30 PM in advertising, digital advertising, print advertising, all-inclusive advertising

I recently returned from a one week, all-inclusive stay at a resort in the Dominican Republic. Sun. Pools. Zip lining. Sun. Waterfalls. Horseback riding. Did I mention sun? And of course I had my fair share of fruity cocktails and late night...

What are we teaching our kids about the print industry?

By Scott Olson on Fri, Jan 11, 2013 @ 11:39 AM in digital advertising, print advertising, print industry

No joke, today’s blog was going to incorporate all the research and information that follows, but the headline, that came from lunch yesterday. I met with an aspiring marketer who’s in her second year at a well-known Big 10 school, and she was...

Newsflash: Digital Advertising is on the Rise

By Scott Olson on Thu, Jan 03, 2013 @ 09:08 AM in digital advertising, print advertising, paywall

Oh wait, you already knew that? You savvy dog you, of course you did. That’s no news flash, especially if you’ve been paying attention, or been awake, for the past four years. The real question is what does that rise mean, and how will it continue...

Year in Review: Top Print and Digital Advertising Posts of 2012

By Scott Olson on Thu, Dec 27, 2012 @ 02:53 PM in advertising capabilities, digital advertising, tablet advertising, newspaper advertising, direct response advertising, tablet optimized website, newspaper paywall, tablet targeting, Tablet Demographics

As 2012 comes to a close, there is much reflection that typically happens as people and companies look back on what was and what wasn’t, and compare goals to reality. In order to move successfully forward it’s a good idea to spend a few minutes...

All I Want for Christmas is a New Tablet

By Scott Olson on Thu, Dec 20, 2012 @ 12:58 PM in digital advertising, tablet advertising, digital, tablet

How many of us are putting tablets at the top of our wish lists this Christmas? Probably plenty, and with all the options out there, and the growing number of tablet users, clearly this is a medium advertisers can no longer ignore, if they haven’t...

MyPillow® Combines Print and Digital Media to Maximize Budgets

By Scott Olson on Thu, Dec 13, 2012 @ 02:14 PM in digital advertising, digital, direct response advertising, print advertising, direct response, print

Talking about the benefits of combining print and digital media is nothing new on this blog, so hopefully you’re used to it now. The reason being, there are a number of benefits and methods to do it. The choices really are endless and the frequency...

Innovative Advertising across Print, Digital and TV Mediums

By Hannah Hill on Tue, Nov 27, 2012 @ 11:55 AM in advertising, digital advertising, print advertising, television advertising

An innovative advertising campaign is important across print, digital and TV mediums. With so many advertisements coming at us from every direction, especially with the 2012 holiday season upon us, companies need to be innovative if they want a...