What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Everyone has their favorite spot on the couch, their favorite chair to sit in and their side of the bed. It’s what we’re comfortable with. It’s easy, and it’s a no-brainer. We do so much thinking and running and are constantly on the go that when we...

Nearly every day there is more speculation about the future and fate of the newspaper industry, along with recommendations for what the publications need to do to replace lost revenue and remain relevant long term. A lot of the talk revolves around...

Can you believe it’s already the last week of February? Are you sticking to your New Year’sresolution to make healthier choices? As a member of a gym, I usually dread the influx of new gym-goers who flock to the gym at the start of the year, hoping...

Have you heard? The Baltimore Ravens beat the San Francisco 49er’s in the Super Bowl. What, I’m four days late? You’ll have to forgive me, we typically only post Tuesdays and Thursdays and already had an extra post scheduled for Monday so we didn’t...

We’re all critics. Some of us are better at it than others. Some more vocal, others internalize it, but we all do it. It’s easy to be a critic. It’s harder to step out and be willing to be criticized. Some people are so good at being critical...

I recently returned from a one week, all-inclusive stay at a resort in the Dominican Republic. Sun. Pools. Zip lining. Sun. Waterfalls. Horseback riding. Did I mention sun? And of course I had my fair share of fruity cocktails and late night snacks....

No joke, today’s blog was going to incorporate all the research and information that follows, but the headline, that came from lunch yesterday. I met with an aspiring marketer who’s in her second year at a well-known Big 10 school, and she was...

Oh wait, you already knew that? You savvy dog you, of course you did. That’s no news flash, especially if you’ve been paying attention, or been awake, for the past four years. The real question is what does that rise mean, and how will it continue...

As 2012 comes to a close, there is much reflection that typically happens as people and companies look back on what was and what wasn’t, and compare goals to reality. In order to move successfully forward it’s a good idea to spend a few minutes...

How many of us are putting tablets at the top of our wish lists this Christmas? Probably plenty, and with all the options out there, and the growing number of tablet users, clearly this is a medium advertisers can no longer ignore, if they haven’t...