What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Use Local Marketing Automation to Accelerate Revenue

By Scott Olson on Thu, Jun 20, 2013 @ 10:38 AM in local digital advertising, local advertising solutions, local marketing, digital marketing, local

In terms of buzzwords and potential gobbledygook, ‘Use Local Marketing Automation to Accelerate Revenue,’ has to rate near the top. However, it’s a keyword rich headline that grabbed your attention, didn’t it? And now you’re interested in learning...

Target and Facebook Team Up to Take Digital Retailing to New Heights

By Hannah Hill on Tue, May 21, 2013 @ 12:19 PM in digital marketing, social media engagement, digital retailing, coupons

On Wednesday, May 8, Target announced its new money saving tool, Cartwheel, and it already has more than 50,000 users. The retailer designed Cartwheel to bring guests “a whole new spin on saving” with the hopes that it would be a new driver of sales...

Local Marketing with Face-to-Face Interaction: How Avon Stays Relevant

By Scott Olson on Thu, Jan 24, 2013 @ 11:56 AM in local marketing, digital marketing, direct response

Remember 1964 when women got together on Saturday mornings for brunch and were pitched the latest in kitchen devices: Tupperware? Me neither. I wasn’t around then but have seen the photos and the event reenacted on The Wonder Years. The thing is,...