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A brew of marketing and advertising news for your insatiable knowledge palette

What Marketers Can Learn from the 2016 Presidential Campaigns

By Jenna Bruce on Tue, Aug 09, 2016 @ 01:00 PM in advertising, election advertising

When you think about it, your marketing campaign has an awful lot in common with a political campaign. For starters, politicians, like brands, try to influence key demographics by offering solutions to problems. They also strive to make sure their...

Newspaper Readership and Voters: What the Black and White has in Common with Ballots

By Molly Carnicom on Thu, Sep 13, 2012 @ 12:00 PM in newspaper readership, newspaper advertising, election advertising

Elections are approaching fast, how do you plan to stay on top of the campaigns, trash talking ads and who is winning the race? More importantly, as an advertiser or a candidate in the election, how can you be certain you are reaching voters in the...