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A brew of marketing and advertising news for your insatiable knowledge palette

How to Ensure Your Gmail Contacts See Your Promotional Emails

By Hannah Hill on Mon, Oct 28, 2013 @ 11:03 AM in email marketing, automated email marketing, email marketing tips, marketing emails

If your promotional or marketing emails are suddenly not being read, don’t panic. It’s not because your writing suddenly stinks or your customers are going on a strike against emails. Most likely, it’s because of Gmail’s new tabbed inbox.

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5 Truths About Emails You Can Use to Cut Through the Clutter

By Amy Xiong on Tue, Feb 14, 2012 @ 08:49 AM in email marketing, email marketing tips

  1. The average user receives 147 emails a day

  2. People spend about 2.5 hours checking their email

  3. In less than three seconds 80% of emails are deleted

  4. The average person writes about 40 emails a day

  5. There are 12 messages we receive that will...