What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Local Businesses Should Prepare for Black Friday And Small Business Saturday

By Jenna Bruce on Mon, Nov 12, 2018 @ 10:00 AM in holiday shopping, holiday advertising, small business

It’s that time of year again when holiday shoppers are revving up to spend way more than they should, and business owners are trying to determine the best way to get a cut of the action on Black Friday and Small Business Saturday. If you are a...

How to Increase Black Friday Sales with Direct Mail

By Jenna Bruce on Mon, Nov 05, 2018 @ 10:00 AM in direct mail, holiday advertising, holiday shopping

Black Friday is quickly approaching, which means consumers are highly receptive to receiving advertisements, which makes it the perfect time to run multiple direct mail campaigns.

Why Focus on Direct Mail?

Direct mail marketing has a way of engaging...

5 Ways to Leverage the Power of Insert Media This Holiday Season

By Jenna Bruce on Mon, Dec 04, 2017 @ 10:00 AM in FSI, Inserts, black friday, holiday advertising

The weeks between Black Friday and New Year’s Eve traditionally see the biggest consumer spending. But how can advertisers get in front of these spenders and convince them to buy from them?

Through insert media, also known as newspaper inserts or...

6 Ways Local Retailers Can Leverage This Holiday Shopping Season

By Jenna Bruce on Wed, Nov 11, 2015 @ 09:26 AM in holiday advertising

For local retail businesses, the fourth quarter can make a big difference in their bottom line. In some cases, the holiday season can represent anywhere between 20% - 40% of annual sales. But retailers should start planning their marketing NOW to...

Creative Holiday Ads Result in Strong Holiday Shopping Season

By Scott Olson on Thu, Jan 16, 2014 @ 03:11 PM in black friday, digital advertising, holiday advertising

Just before Christmas we put together a list of holiday ads featuring both naughty and nice advertisers to demonstrate the different takes brands and advertisers develop to entice shoppers to spend their hard earned money in their store or on their...

Now that Holiday Advertising is Wrapping up, What’s Next?

By Scott Olson on Thu, Dec 19, 2013 @ 12:02 PM in Super Bowl Ads, super bowl advertising, holiday advertising

As the holiday advertising season comes to a close and retailers, restaurants and product and service marketers make their last big push to close out 2013 on a strong note, another group of advertisers and marketers is already looking to the next...

Naughty or Nice: Which Holiday Ads Are More Effective?

By Hannah Hill on Tue, Dec 17, 2013 @ 10:12 AM in holiday advertising

When it comes to holiday advertising, the recipe for success isn’t as simple as the recipe for Grandpa’s famous gingerbread cookies. Some consumers prefer sentimental ads while others prefer those more humorous in nature. Chances are your favorite...

Advertisers Use Mobile Advertising to Boost Holiday Sales

By Hannah Hill on Tue, Nov 19, 2013 @ 10:57 AM in mobile advertising, holiday advertising

According to the 2013 Hipcricket Holiday Mobile Commerce Survey conducted in September 2013, mobile will drive holiday shopping this year. Of those surveyed, 53% said shopping on a mobile device is more attractive than visiting a retail location....

Black Friday and Holiday Advertising

By Amy Xiong on Tue, Oct 18, 2011 @ 06:54 AM in black friday, holiday advertising

Black Friday is November 25 and seems far away, but advertisers and retailers have been planning it for a while now. It is expected that retailers will offer their Black Friday deals as early as October 28. Also, it is anticipated that some Black...