What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Oh! The Places You’ll Go If You Advertise by Way of Dr. Seuss

By Hannah Hill on Tue, Apr 16, 2013 @ 02:40 PM in advertising, advertising techniques, integrate print and digital, building your brand

You’ve all heard of Theodor Seuss Geisel, though you probably recognize him by his pen name: Dr. Seuss. From “Horton Hears a Who” to “The Grinch Who Stole Christmas,” he wrote in such a way that he kept his readers entertained from start to finish...

Attention Digital Advertisers: It’s Time for Spring Cleaning

By Hannah Hill on Tue, Mar 19, 2013 @ 01:36 PM in digital advertising, digital advertising campaign, advertising techniques, integrate print and digital

The weather is getting warmer, the birds are singing louder and there’s simply a spring in everyone’s step (pun intended). Tomorrow, March 20, officially marks the first day of spring. That means it’s time to come out of hibernation, stretch your...

Advertising Boot Camp to Restart or Kickstart Your 2013 Ad Campaigns

By Hannah Hill on Tue, Feb 26, 2013 @ 12:05 PM in digital advertising, print advertising, integrate print and digital

Can you believe it’s already the last week of February? Are you sticking to your New Year’sresolution to make healthier choices? As a member of a gym, I usually dread the influx of new gym-goers who flock to the gym at the start of the year, hoping...

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Online Shopping Behavior: Smartphones, Tablets and PCs Oh My!

By Brynn Haugen on Tue, Aug 21, 2012 @ 11:58 AM in integrate print and digital, online shopping behavior, online ad spending

Shopping in today’s world is drastically different than shopping 20 years ago. Today, with a few clicks, consumers can order an item using their smartphones, tablets or personal computers. Some people even choose to grocery shop online to have their...