By Jenna Bruce on Mon, May 15, 2017 @ 01:59 PM in advertising, integrated marketing, target audience, print ads, Media Mix, targeting
Inlast week’s blogpost I talked about what media mixing is and why you should be doing it. This week, let’s dive into how to go about it.
Though I’ll break it down more as we go, the KEY to determining the right mix of media is to think about who it...
By Jenna Bruce on Tue, Jan 12, 2016 @ 10:01 AM in integrated marketing
As we start the new year, marketers have even more options than ever before in regards to how and where to promote their business. Besides traditional channels like direct marketing and print ads, there’s email marketing, mobile marketing, banner...
By Jenna Bruce on Tue, Sep 08, 2015 @ 02:39 PM in integrated marketing
If I asked you to give me your definition of an integrated marketing campaign, what would you say? Most people would mention the fact that these types of campaigns use a variety of advertising methods and channels, and that would be accurate – but...
By Jenna Bruce on Tue, Sep 09, 2014 @ 12:11 PM in integrated marketing, multi-channel marketing
Over the last few years, a considerable number of businesses have shifted from a single-channel advertising approach, where the focus is solely on highlighting the product or service, to a multi-channel approach that focuses on the needs and...
By Scott Olson on Thu, Apr 11, 2013 @ 11:49 AM in print advertising, integrated marketing
Whether or not you actually know who Cain Velasquez is, you’ve certainly heard about mixed martial arts fighting and the Ultimate Fighting Championship. Either that or you’ve only been watching PBS and reading The Economist for the past 10 years....
