What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The Benefits of an Integrated Marketing Campaign

By Jenna Bruce on Tue, Sep 08, 2015 @ 02:39 PM in integrated marketing

If I asked you to give me your definition of an integrated marketing campaign, what would you say? Most people would mention the fact that these types of campaigns use a variety of advertising methods and channels, and that would be accurate – but...

Why You Need to Embrace Multi-Channel Marketing

By Jenna Bruce on Tue, Sep 09, 2014 @ 12:11 PM in integrated marketing, multi-channel marketing

Over the last few years, a considerable number of businesses have shifted from a single-channel advertising approach, where the focus is solely on highlighting the product or service, to a multi-channel approach that focuses on the needs and...

Integrated Marketing the Mixed Martial Arts Champ Cain Velasquez Style

By Scott Olson on Thu, Apr 11, 2013 @ 11:49 AM in print advertising, integrated marketing

 

Whether or not you actually know who Cain Velasquez is, you’ve certainly heard about mixed martial arts fighting and the Ultimate Fighting Championship. Either that or you’ve only been watching PBS and reading The Economist for the past 10 years....