What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Can National Advertisers Reach Local Audiences?

By Hannah Hill on Thu, Mar 20, 2014 @ 03:42 PM in local advertising, local advertising solutions

The following is a guest post by Jenna Bruce.

For many national advertisers who sell through local outlets, local marketing is a bit of a mystery and a highly underserved marketing channel. These advertisers spend millions of dollars every year to...

Local Advertising on a Stick

By Hannah Hill on Tue, Aug 27, 2013 @ 11:23 AM in local advertising, local advertising solutions, benefits of local advertising

The Minnesota State Fair has been up and running for five days and is drawing huge crowds of people from across the region, per usual. If you aren’t aware, the Minnesota State Fair is one of the most widely attended state fairs in the country and...

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Free Summer Playlist to the Tune of Local Advertising

By Hannah Hill on Tue, Jul 23, 2013 @ 12:31 PM in local advertising, local advertising solutions, benefits of local advertising

There’s just something about summertime music that makes me wanna roll my windows down and cruise. I mean, the summer breeze makes me feel fine. [Insert your favorite summer music lyrics here to increase the cheesiness of this paragraph. I dare...

Use Local Marketing Automation to Accelerate Revenue

By Scott Olson on Thu, Jun 20, 2013 @ 10:38 AM in local digital advertising, local advertising solutions, local marketing, digital marketing, local

In terms of buzzwords and potential gobbledygook, ‘Use Local Marketing Automation to Accelerate Revenue,’ has to rate near the top. However, it’s a keyword rich headline that grabbed your attention, didn’t it? And now you’re interested in learning...

Local Advertising for Dummies

By Hannah Hill on Tue, Jun 18, 2013 @ 12:04 PM in local advertising, local advertising solutions, benefits of local advertising

Before you read any further, please reread the title. Note that it does not say local advertising is for dummies. It is quite the opposite. I’m sure you have all seen the big black and yellow “how to do virtually anything” books at your local...

Local Newspaper Advertising—What’s Not to Love?

By Hannah Hill on Tue, Feb 12, 2013 @ 02:20 PM in newspaper advertising, print advertising, local advertising solutions, local advertising, local newspaper advertising

Love is in the air. Can you feel it? It might even sting a bit if you are lucky enough to get shot by one of Cupid’s arrows. With Valentine’s Day just around the corner, let’s devote a little time to the most loved advertising medium of all time:...

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Local Advertising Tips from Saturday Night Live

By Hannah Hill on Tue, Dec 11, 2012 @ 02:50 PM in local advertising solutions, local advertising

What’s your favorite Saturday Night Live skit? An episode of Bronx Beat with Betty and Jodi? Justin Timberlake’s D*** in a Box? Maybe you’re a fan of Turd Ferguson’s appearance on Celebrity Jeopardy. If you’re like me, you can’t pick just one...

Who you tryin’ to get crazy with ese? Don’t you know I’m local?

By Scott Olson on Thu, Nov 08, 2012 @ 04:15 PM in mobile advertising, local advertising, digital advertising, local digital advertising, local advertising solutions

It’s been a big week, especially if you’ve been awake for more than 10 minutes. We had a little thing called the presidential election and there’s obviously much that’s been said about that. The interesting thing though, is that the world doesn’t...