By Hannah Hill on Tue, Aug 13, 2013 @ 12:21 PM in local advertising, benefits of local advertising, targeted advertising, self-serve Foursquare ads
More than 35 million people use Foursquare to figure out where to go, eat or shop at least 10 times per month. Are you one of them? With so many people using the app to make purchasing decisions, it's no wonder advertisers want to get in on the...
By Hannah Hill on Tue, Jul 23, 2013 @ 12:31 PM in local advertising solutions, local advertising, benefits of local advertising
There’s just something about summertime music that makes me wanna roll my windows down and cruise. I mean, the summer breeze makes me feel fine. [Insert your favorite summer music lyrics here to increase the cheesiness of this paragraph. I dare...
By Hannah Hill on Tue, Jun 18, 2013 @ 12:04 PM in local advertising solutions, local advertising, benefits of local advertising
Before you read any further, please reread the title. Note that it does not say local advertising is for dummies. It is quite the opposite. I’m sure you have all seen the big black and yellow “how to do virtually anything” books at your local...
By Scott Olson on Thu, Jun 13, 2013 @ 12:45 PM in newspaper readership, local digital advertising, local marketing, local, local advertising
When putting together your advertising campaigns how do you determine the best places to spend your budget? As national advertisers look to local marketing strategies they have similar questions when blasting their message nationally. The options on...
By Scott Olson on Thu, May 30, 2013 @ 11:39 AM in digital advertising, newspaper advertising, local advertising
For his entire career, John Kerr has pushed the envelope and embodied the shatter the status quo mentality. Most recently, as director of multimedia sales with The Press-Enterprise, as Kerr removed traditional ad networks from their digital...
By Scott Olson on Thu, Mar 07, 2013 @ 11:39 AM in digital advertising, newspaper advertising, local advertising
Everyone has their favorite spot on the couch, their favorite chair to sit in and their side of the bed. It’s what we’re comfortable with. It’s easy, and it’s a no-brainer. We do so much thinking and running and are constantly on the go that when we...
By Hannah Hill on Tue, Mar 05, 2013 @ 12:30 PM in newspaper advertising, local advertising, local newspaper advertising
I know you know your ABCs, but can you sing the ABCs of local newspaper advertising? Yea, I didn’t think so. Read (or sing) through the following list of local newspaper advertising from A to Z.
A is for advertising, local newspaper advertising to...
By Hannah Hill on Tue, Feb 12, 2013 @ 02:20 PM in newspaper advertising, print advertising, local advertising solutions, local advertising, local newspaper advertising
Love is in the air. Can you feel it? It might even sting a bit if you are lucky enough to get shot by one of Cupid’s arrows. With Valentine’s Day just around the corner, let’s devote a little time to the most loved advertising medium of all time:...
By Scott Olson on Thu, Jan 17, 2013 @ 02:51 PM in local advertising, television advertising
If you’re like me, and I know I am, you were in your glory this past weekend as the National Football League (NFL) produced plenty of late game drama, amazing plays and competition that made sure there were battles until the proverbial fat lady...
By Hannah Hill on Tue, Dec 18, 2012 @ 01:20 PM in advertising, local advertising
With Christmas being just one week away, the holiday spirit is in the air. Cookie baking, decorating and shopping for gifts are top of mind at this time of year, but local advertising should be, too. Because the benefits of local advertising are so...
