What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

3 Reasons Magazine Advertising Still Matters to Your Business

By Hannah Hill on Tue, Mar 04, 2014 @ 08:43 AM in magazine advertising

What do Lexus, Barbie, Target and Subway have in common? I’ll give you a few seconds to connect the dots between the luxury automaker, plastic diva, one stop shop and Jared’s favorite fast food sandwich chain before I give you the answer. One...

Magazine Readership Increases, and That’s the Truth

By Scott Olson on Thu, Jun 06, 2013 @ 12:17 PM in magazines, magazine readership, magazine advertising

You might not believe it, but total magazine readership for the first quarter of 2013 actually increased. Believe it. For the past few weeks we’ve talked about some of the benefits of magazine advertising and why marketers should be including...

Six Reasons Advertising in Magazines is a Necessity

By Scott Olson on Thu, May 23, 2013 @ 11:22 AM in magazines, magazine readership, magazine advertising

We’ve been talking about magazines and advertising in magazines a lot lately on the blog, and you might be wondering why. Here’s the answer: Print advertising, specifically in newspapers and magazines is our bread and butter. We’ve built our...

The Top Four Benefits of Magazine Advertising

By Scott Olson on Thu, May 16, 2013 @ 12:49 PM in magazines, magazine readership, magazine advertising

Much has been written and talked about regarding magazines. Whether it is titles launching to reach a new audience or long-standing magazines going the all-digital route (see Newsweek) or shuttering their doors completely, it’s hard to tell which...

How to Create an Effective Advertorial Regardless of Media Outlet

By Hannah Hill on Tue, Feb 19, 2013 @ 03:00 PM in newspaper advertising, how to create an advertorial, magazine advertising

Advertorial is a fancy term for the combination of advertising and editorial content. It’s advertising that acts similar to its cousin, the chameleon, and blends in with its surroundings whether in print or digital media. The term has been discussed...