What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Healthcare Marketers Can Reach an Aging Audience

By Jenna Bruce on Mon, May 11, 2020 @ 09:52 AM in media planning agency, healthcare, medical, marketing strategies, customer reach, current events

It seems that many marketers across varying verticals spend their ad budgets to reach the attention of millennials. But when it comes to the healthcare industry, it’s far more important to reach baby boomers. Not only is this particular aging part...

5 Mistakes Sure to Impact Your B2B Marketing Strategy

By Jenna Bruce on Tue, Apr 28, 2020 @ 10:47 AM in ROI, marketing strategies, customer reach, niche marketing, b2b relationships

The current marketing landscape sees continuous media fragmentation and channel diversification. This makes it incredibly tough for marketers to recognize what’s working on any given day.

And while all marketers struggle from time-to-time with these...

Building B2B Relationships-Are You Taking the Right Steps?

By Emily Arjune on Thu, Mar 12, 2020 @ 02:15 PM in native advertising, marketing goals, ROI, brand recognition, b2b, trade journals, marketing strategies, b2b relationships, trade shows

Relationships are like a dance.

In advertising, we are constantly seeking to find the perfect connection between the brand and the customer. For B2B prospects, companies tango with marketing strategies and innovation to provide solutions for...