What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Rules for Determining the Right Media Mix

By Jenna Bruce on Tue, Aug 18, 2015 @ 01:16 PM in media buying, media planning

With the continued fragmentation of the marketing landscape, it has become increasingly difficult for CMOs to know whether or not they are spending their budgets on the right media mix. Obviously, every individual brand has different campaign...

Choosing the Right Digital Media Buyer for Your Business

By Jenna Bruce on Tue, May 26, 2015 @ 01:36 PM in media buying

Because digital technologies are constantly evolving, it’s easy for marketers to find themselves overwhelmed and confused when creating and launching their online campaigns. At these times they may wonder if it makes sense to seek professional help...

The Digital Media Buyer’s Report Card – Does Yours Make the Grade?

By Jenna Bruce on Tue, Mar 24, 2015 @ 08:58 AM in digital advertising, media buying

Gartner recently surveyed 315 CMOs about their digital marketing budgets and learned budgets are expected to increase by 8% in 2015. In its worldwide survey of CMOs, IBM found CEOs are increasingly calling upon their CMOs to offer strategic input....

Why Walter White Would Have Made One Heck of a Media Buyer

By Jenna Bruce on Tue, Jul 01, 2014 @ 10:29 AM in media buying, media buyer

I admit, I am coming late to the “Breaking Bad” party, just like I came late to “The Sopranos” party and “Downton Abbey” party. But hey, I arrive eventually. So as I’m watching an episode of Breaking Bad the other night on Netflix (I’m only on...

Do You Need a Media Buyer? Take This Quiz to Find Out

By Jenna Bruce on Tue, May 27, 2014 @ 11:27 AM in media buying, media buyer

Are you a CMO or marketing director who isn’t sure whether you need the services of a media buyer or whether you should just buy media direct from the source? This handy little quiz will help you decide.

But before we get to the quiz, let’s discuss...

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Is it Time to ‘Consciously Uncouple” from your Media Buyer?

By Jenna Bruce on Thu, Apr 17, 2014 @ 12:38 PM in media buying, media buyer

The following is a guest post by Jenna Bruce.

By now you’ve heard the news: Gwyneth Paltrow and Chris Martin have decided to call it quits, or rather, ‘consciously uncouple’ after 10 years of marriage, which in the world of celebrity is a very long...

4 Common Misconceptions about Media Buying Agencies

By Hannah Hill on Tue, Mar 18, 2014 @ 09:23 AM in media buying, media buying agency

According to Merriam-Webster, a misconception is "a false idea or belief," with false being the operative word. That being said, common misconceptions are those that are widely believed. While writing this blog post, I googled "common...

The Right Media Mix Requires the Right Media Buyer

By Hannah Hill on Thu, Feb 13, 2014 @ 02:02 PM in media buying

The following is a guest post by Jenna Bruce.

When I was 12 I got what was perhaps the worst perm ever given to a human being. My hair was medium length and I had presented the hairdresser with a photo from a magazine of a woman with the same length...

Why We Love Media Buying (and You Should, Too)

By Hannah Hill on Tue, Feb 11, 2014 @ 01:34 PM in media buying, media buying agency

It should come as no surprise to you that we at Mediaspace Solutions love media buying. No, we are not professing this love to you because Valentine’s Day is this week or because someone told us to get more in touch with our emotions. Media buying...

3 Reasons to “Heart” Media Buyers

By Hannah Hill on Thu, Feb 06, 2014 @ 11:43 AM in media buying, media buying agency

The following is a guest post by Jenna Bruce.

Valentine’s Day is quickly approaching, which means it’s time to buy that box of chocolates and flowers and make a dinner reservation at the fanciest restaurant in town so the “one you love” knows you...