By Hannah Hill on Tue, Feb 11, 2014 @ 01:34 PM in media buying, media buying agency
It should come as no surprise to you that we at Mediaspace Solutions love media buying. No, we are not professing this love to you because Valentine’s Day is this week or because someone told us to get more in touch with our emotions. Media buying...
By Hannah Hill on Thu, Feb 06, 2014 @ 11:43 AM in media buying, media buying agency
The following is a guest post by Jenna Bruce.
Valentine’s Day is quickly approaching, which means it’s time to buy that box of chocolates and flowers and make a dinner reservation at the fanciest restaurant in town so the “one you love” knows you...
By Hannah Hill on Tue, Jan 14, 2014 @ 12:12 PM in media buying, media buying agency
When it comes to planning your next advertising campaign, consider utilizing the expertise of a media buying agency. Think about it, when you outsource your media buying, you will have more time to devote to the creativity of your next advertising...
By Hannah Hill on Tue, Dec 10, 2013 @ 01:46 PM in media buying, media buying agency
As I mentioned last week, the cast of Friends taught us valuable lessons about life and love throughout its 10-year run on NBC, but the show should also be credited for its lessons on media buying. If you missed the first part of this blog series,...
By Hannah Hill on Tue, Dec 03, 2013 @ 01:00 PM in media buying, media buying agency
If you have never seen an episode of Friends, then I don’t think we can be friends anymore. I’m sorry, but I’m 100% serious. While I’m not as obsessed as my sister (who is a force to be reckoned with when playing Friends Trivia), I recognize...
By Scott Olson on Thu, Oct 31, 2013 @ 12:10 PM in local advertising, media buying, media buying agency, local media buy
Media buying is what Mediaspace has built our business on. What we’ve learned through the years is if advertisers really want their campaigns to be effective, they need to understand three main objectives when it comes to their local media buys....
By Scott Olson on Thu, Oct 24, 2013 @ 11:00 AM in advertising strategy, media buying, media buying agency, advertising rates
Before cars were even invented, the entire media buying process was turning publishers and media reps into used car salespeople. Think about it for a minute: when someone wants to sell a car, either off the lot with a sweet mustache and shoes in...
By Scott Olson on Wed, Oct 16, 2013 @ 11:51 AM in advertising strategy, media buying, media buying agency, advertising rates, media fragmentation
When it comes to media buying, advertisers and media buyers have a multitude of choices. They can go direct to publishers, which have grown substantially. They can go to a media buying service and hope that service covers all the media they want to...
