What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

What to Look for in a Media Buying Agency: Ben & Jen vs. Kris & Kim

By Hannah Hill on Tue, Jan 14, 2014 @ 12:12 PM in media buying, media buying agency

When it comes to planning your next advertising campaign, consider utilizing the expertise of a media buying agency. Think about it, when you outsource your media buying, you will have more time to devote to the creativity of your next advertising...

Media Buying Tips from the Cast of Friends – Part 2

By Hannah Hill on Tue, Dec 10, 2013 @ 01:46 PM in media buying, media buying agency

As I mentioned last week, the cast of Friends taught us valuable lessons about life and love throughout its 10-year run on NBC, but the show should also be credited for its lessons on media buying. If you missed the first part of this blog series,...

Media Buying Tips from the Cast of Friends – Part 1

By Hannah Hill on Tue, Dec 03, 2013 @ 01:00 PM in media buying, media buying agency

If you have never seen an episode of Friends, then I don’t think we can be friends anymore. I’m sorry, but I’m 100% serious. While I’m not as obsessed as my sister (who is a force to be reckoned with when playing Friends Trivia), I recognize...

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3 Keys to Local Media Buying

By Scott Olson on Thu, Oct 31, 2013 @ 12:10 PM in local advertising, media buying, media buying agency, local media buy

Media buying is what Mediaspace has built our business on. What we’ve learned through the years is if advertisers really want their campaigns to be effective, they need to understand three main objectives when it comes to their local media buys....

Media Buying: Making Used Car Salespeople of Publishers

By Scott Olson on Thu, Oct 24, 2013 @ 11:00 AM in advertising strategy, media buying, media buying agency, advertising rates

Before cars were even invented, the entire media buying process was turning publishers and media reps into used car salespeople. Think about it for a minute: when someone wants to sell a car, either off the lot with a sweet mustache and shoes in...

Successful Media Buying in 3 Steps

By Scott Olson on Wed, Oct 16, 2013 @ 11:51 AM in advertising strategy, media buying, media buying agency, advertising rates, media fragmentation

When it comes to media buying, advertisers and media buyers have a multitude of choices. They can go direct to publishers, which have grown substantially. They can go to a media buying service and hope that service covers all the media they want to...