What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

If you’re like me and own an Android, you know you’ve done it – there’s that one really cool live wallpaper in the Play Store you just have to check out to see how slick your home screen can look. Next thing you know, you’ve installed another and...

Raise your hand if you thought mobile websites were just for those marketing directly to consumers? Come on, it’s OK, you’re the not the only one. However, mobile advertising is not just for B2C marketers; those in the B2B space need to take...

In 2011, mobile devices outsold PCs, and almost half of mobile phones sold last year were smart phones. Kelly Scott Madison (KSM) anticipates 2012 as being “a pivotal year in determining metrics and values for the mobile platform.”  

Smart...

Recently the people over at Jana put together an interesting infographic on the future of mobile advertising in emerging markets. Through their research they found the global middle class is expected to increase from 1.8 billion people today to 3.2...