What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Place Newspaper Ads like a Pro

By Jenna Bruce on Wed, Jun 04, 2014 @ 10:54 AM in newspaper advertising, newspaper ads

Despite what you may have heard in recent years, advertising in the newspaper is still a highly effective way to get your message in front of your target demographic. In fact, in a 2013 online survey conducted by Nielsen, on behalf of the Newspaper...

How to Reach Your Target Audience through Newspaper Advertising

By Hannah Hill on Tue, May 06, 2014 @ 11:03 AM in newspaper advertising

Determining the best strategy to reach the company’s target audience is part of every CMO’s job. The cost of missing your target can be astronomical, not to mention embarrassing. That’s why you need to focus your time and energy on getting to know...

The Beginner's Guide to Newspaper Advertising

By Hannah Hill on Tue, Mar 25, 2014 @ 10:43 AM in newspaper advertising

If you have never considered newspapers as a vehicle for advertising your products or services, what’s holding you back? Nearly 70% of U.S. adults read the newspaper in print or online during an average week. That’s a pretty sizable group and I’m...

Why Are Companies Still Advertising in the Newspaper?

By Hannah Hill on Thu, Mar 06, 2014 @ 11:43 AM in newspaper advertising

The following is a guest post by Jenna Bruce.

I had one of those experiences the other day that made me feel old and irrelevant. I was standing in line at Walmart behind a mother and her little girl of about 9 years. The girl noticed my cell phone...

The Halftime Speech to Turn Around Newspaper Advertising

By Scott Olson on Thu, Jan 09, 2014 @ 11:47 AM in newspaper advertising, print advertising, benefits of local advertising, benefits of print

Raise your hand if you watched the Vizio BCS National Championship Game Monday night. Now being that I’ve reached my mid-30s I wasn’t able to stay up for the whole game. But I did watch the first half and watched the number one team in the nation,...

Top Newspaper Advertising Posts of 2013

By Scott Olson on Thu, Jan 02, 2014 @ 11:54 AM in newspaper advertising, print advertising, newspaper buying services

Another year has come and gone, and all along we’ve been providing you updates and information on newspaper advertising and ways you can utilize this media to reach your target audiences. As we wrap up the year and look to 2014, it’s time for a...

See the Changes in Newspaper Buying Through the Holiday Party

By Scott Olson on Thu, Dec 12, 2013 @ 10:31 AM in newspaper advertising, newspaper buying services, media buying agency, newspaper buying

It’s that time of year again, when everyone starts reviewing company policy in the days leading up to the holiday party. Admit it, you’ve given it a perusal to ensure you stay within the boundaries once the libations start flowing. While holiday...

Newspaper Advertising Helps As Black Friday Action Transitions Online

By Scott Olson on Thu, Dec 05, 2013 @ 12:08 PM in newspaper advertising, black friday, newspaper ads, online shopping behavior

Another Black Friday has come and gone and if you’re like me you took the easy way out, much to the chagrin of retailers and advertisers who spent a bundle prepping for the big day. Not to be a total scrooge when it comes to the biggest shopping day...

Journalists’ Importance to Newspaper Advertising

By Scott Olson on Thu, Nov 28, 2013 @ 11:32 PM in newspaper advertising, Baby Boomers, print advertising, newspaper publishers

Much has been written and discussed lately about the fate of journalists, the blending of unique content and advertising, and what the future holds for newspapers and publishers. I don’t have a crystal ball and I can’t say for sure what the next...

Newspaper’s Integral Role in Black Friday Advertising

By Scott Olson on Thu, Nov 21, 2013 @ 09:14 AM in newspaper advertising, newspaper readership, black friday, newspaper inserts, newspaper ads

For the last two weeks we’ve been telling you about the importance of newspaper advertising and why marketers need to be including print publications in their mix. We started by focusing on newspaper publications’ readership and how people engage...