What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Why Your Ads Better Be in the Newspaper for Black Friday - Part 2

By Scott Olson on Thu, Nov 14, 2013 @ 11:19 AM in newspaper advertising, newspaper readership, black friday, Nielsen, newspaper inserts, newspaper buying services

In case missed it, last week we kicked off this mini-series on why your ads need to be in the newspaper before Black Friday. We started off by talking about the first two reasons: people read the newspaper and are engaged with it. Now let’s wrap...

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Why Your Ads Better Be in the Newspaper for Black Friday

By Scott Olson on Thu, Nov 07, 2013 @ 12:16 PM in newspaper advertising, newspaper readership, black friday, Nielsen, newspaper inserts, newspaper buying services

Chances are you’ve already developed your entire holiday advertising program, including your plans for Black Friday and Cyber Monday. Let me get right to the point and then you can continue reading to determine exactly why newspaper should be part...

Newspaper Ads Capture Attention With or Without Content

By Hannah Hill on Tue, Oct 29, 2013 @ 01:27 PM in newspaper advertising, newspaper ads, innovative print ads

When was the last time a newspaper ad captured your attention? Hopefully you don’t have to rack your brain too hard to remember. If you read the New York Times on a regular basis you only have to think back to last Wednesday when 20th Century Fox...

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Ownership in Newspaper Buying: Work With Al Davis or Robert Kraft

By Scott Olson on Thu, Oct 10, 2013 @ 11:52 AM in newspaper advertising, newspaper buying services, newspaper buying, newspaper ownership

When you think about advertising budgets, placing ads or the creative process in general, how often does ownership bubble to the surface? My guess is not often. Because ownership isn’t something we think about unless it’s related to sports teams or...

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Predicting the Actual Death of Newspapers

By Scott Olson on Thu, Oct 03, 2013 @ 11:48 AM in newspaper advertising, newspapers, Jeff Bezos, newspaper publishing, warren buffett

Remember December 21, 2012? That was the day the world was supposed to end, according to the Mayans. As we know now, given it’s October 3, 2013, that didn’t exactly work out. But when will the end of newspapers arrive? When, exactly, will the last...

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What if the Newspaper Were to Compete on a Reality TV Show?

By Hannah Hill on Tue, Oct 01, 2013 @ 10:28 AM in newspaper advertising, newspaper industry, newspaper, print industry

I religiously watch a couple reality television shows, namely Big Brother and The Bachelor/ette, and I’m not ashamed to admit it. You shouldn’t be either, so stop what you’re doing and come clean. Just fill in the blank: Hi, my name is _______ and...

Four Reasons Newspaper Advertising Still Matters to Your Business

By Hannah Hill on Tue, Jun 04, 2013 @ 12:13 PM in advertising strategy, newspaper advertising, successful print advertising, newspaper

Newspaper advertising is an important component of successful advertising campaigns. That’s right. Advertising in newspapers still yields results, at least for our clients. Included below are four reasons newspaper advertising should still matter...

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Breaking the rules of digital advertising

By Scott Olson on Thu, May 30, 2013 @ 11:39 AM in digital advertising, newspaper advertising, local advertising

For his entire career, John Kerr has pushed the envelope and embodied the shatter the status quo mentality. Most recently, as director of multimedia sales with The Press-Enterprise, as Kerr removed traditional ad networks from their digital...

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Surprised? Online Newspaper Content Consumption on the Rise

By Scott Olson on Thu, Mar 28, 2013 @ 12:37 PM in digital advertising, newspaper advertising, newspaper readership

A new report from the Newspaper Association of America came out Monday and you might be a bit surprised by the actual numbers and data included. Now I’m a marketing guy and try my best to live up to the prejudice that I would just take whatever...

What If You Had Given Up Newspapers for Lent?

By Hannah Hill on Tue, Mar 26, 2013 @ 02:00 PM in newspaper advertising, newspaper readership, newspaper industry, newspaper

As the Lenten season comes to a close many of you will once again be able to enjoy chocolate, social media, your favorite alcoholic beverages and meat on Fridays. Click here to take a look at the 10 most popular items given up for Lent each year....