What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

As the Lenten season comes to a close many of you will once again be able to enjoy chocolate, social media, your favorite alcoholic beverages and meat on Fridays. Click here to take a look at the 10 most popular items given up for Lent each year....

You read that right: 30%, not 3%. If you’re a pessimist as far as the newspaper or publication industry goes, you probably laugh at that number. But consider the source and the history that went into that prediction. You can get the full story from ...

Everyone has their favorite spot on the couch, their favorite chair to sit in and their side of the bed. It’s what we’re comfortable with. It’s easy, and it’s a no-brainer. We do so much thinking and running and are constantly on the go that when we...

I know you know your ABCs, but can you sing the ABCs of local newspaper advertising? Yea, I didn’t think so. Read (or sing) through the following list of local newspaper advertising from A to Z.

A is for advertising, local newspaper advertising to...

Nearly every day there is more speculation about the future and fate of the newspaper industry, along with recommendations for what the publications need to do to replace lost revenue and remain relevant long term. A lot of the talk revolves around...

Last week we wrote about a program Frank N. Magid Associates, Inc. has developed to work with print publications to consult them on how to take their businesses into the future. One of the first ways they can do that is to understand they are a...

Advertorial is a fancy term for the combination of advertising and editorial content. It’s advertising that acts similar to its cousin, the chameleon, and blends in with its surroundings whether in print or digital media. The term has been discussed...

In 2013 when people read that headline their minds are most likely to drift to something inherently digital. Since at least 2006, if not earlier, the general perception has been that newspapers are on their way out and the only way to maintain any...

Love is in the air. Can you feel it? It might even sting a bit if you are lucky enough to get shot by one of Cupid’s arrows. With Valentine’s Day just around the corner, let’s devote a little time to the most loved advertising medium of all time:...

We’re all critics. Some of us are better at it than others. Some more vocal, others internalize it, but we all do it. It’s easy to be a critic. It’s harder to step out and be willing to be criticized. Some people are so good at being critical...