What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Borrell: Digital Revenue to Grow 30% at some Newspapers in 2013

By Scott Olson on Thu, Mar 14, 2013 @ 03:58 PM in digital advertising, newspaper advertising, publications

You read that right: 30%, not 3%. If you’re a pessimist as far as the newspaper or publication industry goes, you probably laugh at that number. But consider the source and the history that went into that prediction. You can get the full story from ...

Note to Advertisers: Time to Challenge Your Limiting Beliefs

By Scott Olson on Thu, Mar 07, 2013 @ 11:39 AM in digital advertising, newspaper advertising, local advertising

Everyone has their favorite spot on the couch, their favorite chair to sit in and their side of the bed. It’s what we’re comfortable with. It’s easy, and it’s a no-brainer. We do so much thinking and running and are constantly on the go that when we...

The ABCs of Local Newspaper Advertising

By Hannah Hill on Tue, Mar 05, 2013 @ 12:30 PM in newspaper advertising, local advertising, local newspaper advertising

I know you know your ABCs, but can you sing the ABCs of local newspaper advertising? Yea, I didn’t think so. Read (or sing) through the following list of local newspaper advertising from A to Z.

A is for advertising, local newspaper advertising to...

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What if Preprint Newspaper Advertising Went Away?

By Scott Olson on Thu, Feb 28, 2013 @ 11:14 AM in digital advertising, newspaper advertising, preprints, millennials

Nearly every day there is more speculation about the future and fate of the newspaper industry, along with recommendations for what the publications need to do to replace lost revenue and remain relevant long term. A lot of the talk revolves around...

Newspapers Experiencing Success (Current Headline, Not 1987)

By Scott Olson on Thu, Feb 21, 2013 @ 11:40 AM in digital, newspaper advertising, newspapers

Last week we wrote about a program Frank N. Magid Associates, Inc. has developed to work with print publications to consult them on how to take their businesses into the future. One of the first ways they can do that is to understand they are a...

How to Create an Effective Advertorial Regardless of Media Outlet

By Hannah Hill on Tue, Feb 19, 2013 @ 03:00 PM in newspaper advertising, how to create an advertorial, magazine advertising

Advertorial is a fancy term for the combination of advertising and editorial content. It’s advertising that acts similar to its cousin, the chameleon, and blends in with its surroundings whether in print or digital media. The term has been discussed...

Newspaper of the Future

By Scott Olson on Thu, Feb 14, 2013 @ 10:29 AM in newspaper advertising, newspapers, publishing industry

In 2013 when people read that headline their minds are most likely to drift to something inherently digital. Since at least 2006, if not earlier, the general perception has been that newspapers are on their way out and the only way to maintain any...

Local Newspaper Advertising—What’s Not to Love?

By Hannah Hill on Tue, Feb 12, 2013 @ 02:20 PM in newspaper advertising, print advertising, local advertising solutions, local advertising, local newspaper advertising

Love is in the air. Can you feel it? It might even sting a bit if you are lucky enough to get shot by one of Cupid’s arrows. With Valentine’s Day just around the corner, let’s devote a little time to the most loved advertising medium of all time:...

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Note to Newspaper Critics: Stop Talking Out of Both Sides of Your Mouth

By Scott Olson on Thu, Jan 31, 2013 @ 11:10 AM in digital advertising, newspaper advertising, newspapers

We’re all critics. Some of us are better at it than others. Some more vocal, others internalize it, but we all do it. It’s easy to be a critic. It’s harder to step out and be willing to be criticized. Some people are so good at being critical...

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Year in Review: Top Print and Digital Advertising Posts of 2012

By Scott Olson on Thu, Dec 27, 2012 @ 02:53 PM in advertising capabilities, digital advertising, tablet advertising, newspaper advertising, direct response advertising, tablet optimized website, newspaper paywall, tablet targeting, Tablet Demographics

As 2012 comes to a close, there is much reflection that typically happens as people and companies look back on what was and what wasn’t, and compare goals to reality. In order to move successfully forward it’s a good idea to spend a few minutes...