What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Mediaspace Solutions Chooses Newspaper Data Exchange

By Hannah Hill on Wed, Dec 05, 2012 @ 10:45 AM in mediaspace solutions, newspaper advertising, newspaper, NDX

December 3, 2012

Chesterfield, Missouri - NDX, the nation’s trusted advisor in newspaper product distribution data, was recently awarded a contract with Mediaspace Solutions in Hopkins, Minnesota. The agreement, a three year contract, will utilize...

Blue Sky Collective Creates Scalable Solutions for Newspapers

By Scott Olson on Mon, Oct 22, 2012 @ 06:24 AM in digital advertising, newspaper advertising, newspapers industry

Mediaspace Solutions’ Blue Sky Collective, a rogue consortium of newspaper ownership groups working together to drive fresh ideas for advertisers, held the second meeting of the minds October 15 and 16 at the Digital First offices in Chicago,...

Newspapers and Magazines Taking Different Paths to Secure Longevity

By Scott Olson on Thu, Oct 18, 2012 @ 02:18 PM in digital advertising, newspaper advertising, newspaper industry

There’s no question things are changing in the print industry. We’ve all been hearing about it for years and the prognosticators have been saying publishing is on its way down. While there’s no denying revenues have dropped and print circulations in...

International Newspaper Carrier Day

By Scott Olson on Thu, Oct 11, 2012 @ 03:34 PM in newspaper advertising, newspaper, international newspaper carrier day, national newspaper week

What Wayne Gretzky was doing before he became ‘The Great One’

It’s National Newspaper Week, in case you haven’t heard yet. If you’ve been reading our blog, you should know by now, because we’ve been talking about it since Monday. As a part of...

10 Dazzling Benefits of Local Advertising - Part 3

By Molly Carnicom on Tue, Oct 09, 2012 @ 02:10 PM in newspaper advertising, newspaper readership, local media sources, media consumption, retail shopping, benefits of print, media distraction

We are back, one last time, for part three of this three part series on the 10 Dazzling Benefits of Local Advertising. In part one, we enlightened you on the power within daily and weekly newspaper readership, how demographics of local media...

National Newspaper Week is October 8 to 13, 2012

By Scott Olson on Mon, Oct 08, 2012 @ 05:06 PM in newspaper advertising, newspaper readership, newspaper industry, newspapers, newspaper

National Newspaper Week is upon us, and all week the crew at Mediaspace Solutions will be bringing you new blog posts highlighting some of the exciting things happening in newspaper and information you might not be aware of. We wanted to kick things...

10 Dazzling Benefits of Local Advertising - Part 2

By Scott Olson on Thu, Oct 04, 2012 @ 02:42 PM in newspaper advertising, benefits of print, media distraction

Welcome to part two of our three part series on the 10 Dazzling Benefits of Local Advertising. In part one we told you about the strength of readership in daily and weekly newspapers, how the local media demographics skew to consumers with...

Mediaspace Takes Local DR Advertiser MyPillow to National Audiences

By Scott Olson on Mon, Sep 24, 2012 @ 04:15 AM in digital advertising, newspaper advertising, direct response advertising

 

MyPillow has made it their mission to create the best pillow in the world and partnered with Mediaspace Solutions to get the word out. Since 2010, MyPillow has worked with Mediaspace to place advertising in both local and national publications...

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Newspaper Readership and Voters: What the Black and White has in Common with Ballots

By Molly Carnicom on Thu, Sep 13, 2012 @ 12:00 PM in newspaper advertising, newspaper readership, election advertising

Elections are approaching fast, how do you plan to stay on top of the campaigns, trash talking ads and who is winning the race? More importantly, as an advertiser or a candidate in the election, how can you be certain you are reaching voters in the...

Blue Sky Collective launched to advance newspaper advertising

By Scott Olson on Tue, Sep 11, 2012 @ 04:20 AM in mediaspace solutions, newspaper advertising, newspaper

Mediaspace Solutions’ Blue Sky Collective, a group of newspaper ownership groups working together to drive fresh ideas for advertisers, recently launched. The intent of the group is to have regular meetings to identify industry pain points, develop...