What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Blue Sky Collective launched to advance newspaper advertising

By Scott Olson on Tue, Sep 11, 2012 @ 04:20 AM in mediaspace solutions, newspaper advertising, newspaper

Mediaspace Solutions’ Blue Sky Collective, a group of newspaper ownership groups working together to drive fresh ideas for advertisers, recently launched. The intent of the group is to have regular meetings to identify industry pain points, develop...

How the Valassis/USPS Deal Affects Newspaper Advertising

By Scott Olson on Sat, Sep 08, 2012 @ 10:13 AM in newspaper advertising, newspaper inserts, preprints

Much has been written about the deal between Valassis and the United States Postal Service. Below is Mediaspace's view of the deal along with our viewpoint and the opportunity this deal presents. Give it a read and let us know in the comments how...