What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Newspaper Content Can Engage Audiences

By Scott Olson on Tue, Sep 04, 2012 @ 04:10 PM in newspaper readership, newspaper industry, newspapers

Creating Content that Matters

It was recently published that worldwide only 2.2% of newspaper revenues are coming from digital platforms. Did you catch that? Only 2.2%. But this has to change, and newspapers know it. The biggest question is how to...

Black, White and Read All Over: Why Local News Sources Matter to Advertisers

By Molly Carnicom on Thu, Aug 23, 2012 @ 01:00 PM in reaching local audience, integrated marketing plan, local advertising, local media sources, newspaper industry, local focus, successful print advertising

What concerts are happening this weekend? What will the weather be like for Saturday afternoon? What new restaurants have opened and what is their rating? Any coupons for the grocery store I could use? Where can you find the answer to all these...

Continued Newspaper Website Growth

By Catherine Dettloff on Sun, Apr 29, 2012 @ 08:00 AM in digital, newspaper industry, newspapers

Encouraging article in Mediapost highlighting the growth of Newspaper websites.

Key growth statistics of Q1 2012 compared to Q1 2011:

  • Monthly unique visitors up 4%
  • Daily unique visitors up 10%
  • Minutes spent up 7%

It’s exciting to see newspapers...

Industry Review: Why Tablets are Relevant to the Newspaper Industry

By Amy Xiong on Wed, Nov 09, 2011 @ 06:00 AM in tablets, newspaper industry

As mentioned in earlier blogs: ‘Finding Success in Print and Online Media’ and ‘Industry Review: Tablets Part 1’ the use of tablets are becoming more widely used by consumers. To keep up with consumers, advertisers are beginning to use Internet...