What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Newspaper’s Integral Role in Black Friday Advertising

By Scott Olson on Thu, Nov 21, 2013 @ 09:14 AM in black friday, newspaper readership, newspaper advertising, newspaper inserts, newspaper ads

For the last two weeks we’ve been telling you about the importance of newspaper advertising and why marketers need to be including print publications in their mix. We started by focusing on newspaper publications’ readership and how people engage...

Why Your Ads Better Be in the Newspaper for Black Friday - Part 2

By Scott Olson on Thu, Nov 14, 2013 @ 11:19 AM in black friday, newspaper readership, Nielsen, newspaper advertising, newspaper inserts, newspaper buying services

In case missed it, last week we kicked off this mini-series on why your ads need to be in the newspaper before Black Friday. We started off by talking about the first two reasons: people read the newspaper and are engaged with it. Now let’s wrap...

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Why Your Ads Better Be in the Newspaper for Black Friday

By Scott Olson on Thu, Nov 07, 2013 @ 12:16 PM in newspaper advertising, newspaper readership, black friday, Nielsen, newspaper inserts, newspaper buying services

Chances are you’ve already developed your entire holiday advertising program, including your plans for Black Friday and Cyber Monday. Let me get right to the point and then you can continue reading to determine exactly why newspaper should be part...

Local Marketing Strategies for Advertising Success

By Scott Olson on Thu, Jun 13, 2013 @ 12:45 PM in local advertising, newspaper readership, local digital advertising, local marketing, local

When putting together your advertising campaigns how do you determine the best places to spend your budget? As national advertisers look to local marketing strategies they have similar questions when blasting their message nationally. The options on...

Surprised? Online Newspaper Content Consumption on the Rise

By Scott Olson on Thu, Mar 28, 2013 @ 12:37 PM in newspaper readership, newspaper advertising, digital advertising

A new report from the Newspaper Association of America came out Monday and you might be a bit surprised by the actual numbers and data included. Now I’m a marketing guy and try my best to live up to the prejudice that I would just take whatever...

What If You Had Given Up Newspapers for Lent?

By Hannah Hill on Tue, Mar 26, 2013 @ 02:00 PM in newspaper industry, newspaper readership, newspaper advertising, newspaper

As the Lenten season comes to a close many of you will once again be able to enjoy chocolate, social media, your favorite alcoholic beverages and meat on Fridays. Click here to take a look at the 10 most popular items given up for Lent each year....

Tablets Complement Print to Gain Newspaper & Magazine Readership

By Hannah Hill on Tue, Dec 04, 2012 @ 12:45 PM in tablets, newspaper readership, magazine readership

Evidence shows mobile devices like tablets are increasing news consumption, not necessarily taking it away from other mediums. Nearly half the tablet owners surveyed in a study done by Pew Research said they are reading more news than they were...

The Future of Newspapers is Bright

By Hannah Hill on Wed, Oct 10, 2012 @ 01:30 PM in print, digital, local advertising, newspaper readership

Extra! Extra! Read all about it! It’s already day four of National Newspaper Week, so I hope you’ve picked up a newspaper and a cup of joe to celebrate. If not, what’s stopping you? According to Caroline H. Little, President and CEO of the Newspaper...

10 Dazzling Benefits of Local Advertising - Part 3

By Molly Carnicom on Tue, Oct 09, 2012 @ 02:10 PM in local media sources, newspaper readership, newspaper advertising, media consumption, retail shopping, benefits of print, media distraction

We are back, one last time, for part three of this three part series on the 10 Dazzling Benefits of Local Advertising. In part one, we enlightened you on the power within daily and weekly newspaper readership, how demographics of local media...

National Newspaper Week is October 8 to 13, 2012

By Scott Olson on Mon, Oct 08, 2012 @ 05:06 PM in newspapers, newspaper industry, newspaper readership, newspaper advertising, newspaper

National Newspaper Week is upon us, and all week the crew at Mediaspace Solutions will be bringing you new blog posts highlighting some of the exciting things happening in newspaper and information you might not be aware of. We wanted to kick things...