By Molly Carnicom on Thu, Sep 13, 2012 @ 12:00 PM in newspaper advertising, newspaper readership, election advertising
Elections are approaching fast, how do you plan to stay on top of the campaigns, trash talking ads and who is winning the race? More importantly, as an advertiser or a candidate in the election, how can you be certain you are reaching voters in the...
By Scott Olson on Tue, Sep 04, 2012 @ 04:10 PM in newspaper readership, newspaper industry, newspapers
It was recently published that worldwide only 2.2% of newspaper revenues are coming from digital platforms. Did you catch that? Only 2.2%. But this has to change, and newspapers know it. The biggest question is how to...
By Brynn Haugen on Tue, Aug 28, 2012 @ 02:58 PM in newspaper readership, advertising in canada
Actor James Ellis once said, “Newspapers are the world’s mirrors”. Newspapers reflect global ideas and events in an accessible and readable way. Even with digital media on the rise, newspapers are still one of the most popular ways to learn about...
