By Amy Xiong on Tue, May 15, 2012 @ 11:08 AM in magazines, newspapers
What should you do with magazines and newspapers? How long will print media last? This seems to be an ongoing topic with both sides throwing out statistics and research. What does KSM have to say about this?
Magazines have seen both a decrease and a...
By Catherine Dettloff on Sun, Apr 29, 2012 @ 08:00 AM in digital, newspaper industry, newspapers
Encouraging article in Mediapost highlighting the growth of Newspaper websites.
Key growth statistics of Q1 2012 compared to Q1 2011:
It’s exciting to see newspapers...
By Molly Carnicom on Thu, Mar 08, 2012 @ 12:00 PM in advertising, newspapers, print, consumer behavior
Your local coffee shop, your doorstep, the person next to you on a plane. The places you’ll find newspapers are endless. Many skeptics feel the newspaper industry is dying. Here are a few reasons why newspaper advertising should still be part of...
By Amy Xiong on Tue, Jan 24, 2012 @ 08:25 AM in newspapers
The combination of newspapers being in both the print and digital realm has led to the continued evolution of print and digital subscriptions. Publications are doing their best to cater to both audiences. They know the print subscribers are looking...
By Molly Carnicom on Thu, Jan 12, 2012 @ 12:00 PM in online, tablet, newspapers, print
Now that 2011 has ended, you can take a look at what mediums worked best for engage audiences and determine: What worked? What didn’t work? A recent study conducted by the University of Oregon answers an interesting question: Does reader engagement...
By Amy Xiong on Wed, Nov 16, 2011 @ 06:00 AM in magazines, tablets, newspapers
Mediaspace Solutions just announced our iPad/Tablet Advertising Capabilities last week, and we are staying on top of the industry news.
The iPad has only been around for about a year and half, but 11% of Americans already own a tablet device. Of...
