What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The Balanced Information Diet: Why Advertisers Should Break the Filter Bubble

By Nikki Chejade on Mon, Oct 21, 2013 @ 11:37 AM in newspaper industry, digital advertising, online publishing, online newspapers

If you aren’t paying attention to the Internet, you should. This goes for everyone, not just marketing gurus and advertising professionals.

Until I worked in advertising, I always thought the Internet was a library Mecca for information that was...

Online News Site ‘Huffington Post’ Eliminates Anonymous Comments

By Scott Olson on Thu, Aug 29, 2013 @ 11:44 AM in digital publishing, online publishing, online newspapers, online news

Arianna Huffington announced last week that her online news site, 'The Huffington Post,' is eliminating anonymous comments because “trolls have become more and more aggressive and uglier.” I, for one, applaud this move. Huffington made the comments...

Can Digital Advertising Coexist with Paywalls?

By Kyle Stowe on Mon, Jun 10, 2013 @ 01:15 PM in digital advertising, paywalls, online newspapers

As more and more readers put down the traditional print newspaper and begin reading online, newspaper publications will continue to scramble to find ways to make up for millions of dollars in revenue once earned in print advertising. And despite...