What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Traditional VS Digital Billboards – Which is Better?

By Jenna Bruce on Mon, Jan 28, 2019 @ 10:00 AM in integrated marketing plan, outdoor advertising, out-of-home advertising, billboard, ooh

Last week I talked about the benefits of billboard advertising for small business owners. While many advertisers continue to focus their attention and budgets on online channels, out-of-home (OOH) sector continues to see consistent growth around the...

Innovative Advertising in the Great Outdoors

By Hannah Hill on Tue, Jun 25, 2013 @ 12:03 PM in innovative advertising, outdoor advertising, out-of-home advertising

Advertisers know consumers are always on the go which is why they intentionally place ads on public transportation, billboards, benches and even buildings. Out-of-home advertising improves the reach of other media when used as a component of an...